Annual PR Program

AspenRidge Recovery

AspenRidge Recovery operates drug and alcohol recovery treatment facilities in Lakewood and Fort Collins, Colorado. The facilities, founded by Cortland Mathers-Suter, offer people the tools to live successful and sober lives while utilizing the latest evidence-based therapeutic methods in a safe, accountable community setting.

Objectives

  • Achieve monthly media coverage and story placements to establish expertise and to build awareness of AspenRidge Recovery among target audiences
  • Position AspenRidge Recovery as a leading organization to support individuals suffering from addiction
  • Expand strategic partnerships with Denver and Fort Collins businesses and organizations resulting in greater awareness, positive word of mouth, and visibility in the community
  • Establish Cortland and other key staff as experts on addiction and recovery via byline articles, awards, speaking opportunities, or as an expert resource for media

Work

Throughout our partnership, we worked to secure press coverage about the facilities and the treatments they provide, as well as position Cortland as an expert on addiction and recovery through article writing and placement, op-ed/letter to the editor responses and award nominations. In addition, we helped the company establish itself as a resource in the Fort Collins community by connecting staff with local organizations and seeking sponsorship and engagement opportunities.

Highlights

Some of the notable press placements we secured include “Do you know an addict? The road to recovery can be tough to navigate” (Denver Post YourHub), “Resolving to improve mental health in the new year” (ColoradoBiz) and “Good Company: Personal Struggles Inspire Addiction-Recovery Model” (ColoradoBiz). In addition, Cortland was quoted in stories about addiction and recovery, including in high profile outlets such as Newsweek, 5280 Magazine, and Caring.com.