November 14, 2017

Why You Can’t Just Be a Conscious Company – A Case for Strategic Communication

We recently enjoyed this infographic from Conscious Company Magazine and had a few additional thoughts to complement its claims. The infographic’s data makes a compelling argument for why companies should commit to solving social issues. It tells readers that there is a case for companies to be purpose-driven, mission-minded and working to solve social, economic and environmental problems–and there are stats like these to prove it: 73% of consumers would switch brands if a different brand of similar quality supported a good cause 80% of the general population would rather pay more for products and services that are produced responsibly
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November 7, 2017

Storytelling 101 for Social Enterprises: Why It Matters and How To Do It

The reality is that people can’t support you if they don’t know you exist or about the impact you make. All organizations need to find ways to consistently communicate with their stakeholders in meaningful ways and the #1 way to do so is through storytelling. Why is storytelling so important? Because audiences connect with stories and stories inspire us to take action – significantly more so than fact-based communication. A study from Carnegie Mellon on the power of storytelling in marketing revealed that recipients of a nonprofit donor letter contributed 118 percent more than those who received a fact-driven letter.
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September 26, 2017

12 Social Do Good Blogs and Podcasts to Get Inspired

Whether you’re a seasoned social entrepreneur or simply interested in social impact issues, there are a number of social entrepreneurship blogs and podcasts featuring companies and individuals who are doing work that matters and making an impact in their communities and industries. From the latest research to best practices to real-life examples, there are hundreds of resources out there to satisfy your “do good” mentality. Here are a handful of our favorites: 1. Sum and Substance – Sum and Substance shares stories of professionals who LOVE their jobs because they’ve found meaning and purpose in them. This podcast reminds you
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August 15, 2017

How to Create Content Using the PESO Model: Part 2

Last month we discussed the components of the PESO model and the importance of integrating multiple strategies into your communications plan to elevate your brand’s story. This month, we’re revealing best practices to create content for each of the PESO components so you can fully share your brand’s mission and purpose. PAID MEDIA To invest in paid media opportunities you must first identify the most relevant and important communication channels to your target audience. If a majority of your audience finds your brand’s products or services through search engines, perform keyword research to discover what search terms your business is
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July 16, 2017

Using the PESO Model to Elevate Your Brand, Story and Mission: Part 1

Public relations continues to be an ambiguous concept. The reality is PR is more than just press releases and media outreach. As a result of the industry’s growing complexity and layers of PR that have entered the communication landscape over the past 10 years, it’s not uncommon for us to spend a good portion of our energy educating our clients not only about the “why” of PR but also “what” it is in the first place. Today, PR consists of four components, defined by Gini Dietrich: Paid media, Earned media, Shared media and Owned media. PAID MEDIA  It’s defined exactly
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June 13, 2017

How Social Enterprises Can Generate Press Coverage

More than ever, people care about organizations and brands that are creating positive change —especially reporters. And, issues, rather than products, are attractive topics for journalists. Fortunately, social enterprises are at an advantage because the reason they exist is to solve issues and make an impact. While doing good for the sake of making change should be top priority, don’t lose sight of the opportunity for media coverage as a means to spread the word and engage more people with your cause. Try these marketing and public relations tips to start generating media interest in your social enterprise’s cause. Articulate your
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May 5, 2017

Changing the Way We Think About Nonprofits… And Why They Need to Invest in Marketing

  We were inspired by this TED Talk from activist and fundraiser Dan Pallotta who said, quite articulately, “How we think about charitable progress is dead wrong—and it’s impacting our ability to make real change in this world.” He says, as a society, we measure the achievements of a nonprofit by its ability to keep overhead low. He points to four paradigm-shifting ways of thinking as the culprits behind why nonprofits continue to face challenges in advancing their missions and visions.   Four insights that will change your thinking about nonprofits: 1. Compensation Dan notes a double-standard in how we think about compensating
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April 12, 2017

How Media Relations Can Support Your Fundraising Efforts

According to a recent report from TopRight Partners, nonprofits have very distinct marketing and fundraising departments that rarely interact with one another. That’s unfortunate  because both teams target the same audience groups—signaling opportunities for messages to align better and sharing those messages across communication channels (e.g. TV, radio, social media) where audiences are. In addition, both departments focus on reaching donors and other partners who they wish to communicate the benefits of their organization, the good work they’re doing and encourage them to take a specific action (e.g. to donate). Your communication efforts can support and align goals of both
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March 15, 2017

Top 4 ways to share your success and impact stories

According to Authentic Storytelling, a success story is something positive that has happened. A new donor made a significant donation and helped your organization reach a fundraising goal. Your company doubled the amount of people it helped through your community service initiatives.  You solved a problem that has been plaguing your industry.. You made an impact in a community that was desperate for support. Whatever your success story is, too often we are too humble about our achievements. We often mistake sharing our success stories for bragging—and while there’s fine line to walk, there are authentic ways to tout the
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February 21, 2017

Stop cold calling. Start creating content!

How to leverage consumer online behavior and get customers, clients and donors coming to you   Customer buying behavior is drastically different than it was 10, 20, 30 years ago. Long gone are the days of cold calling and trying to convince prospects that your product or service is “the best.” Today, consumers are saturated with information on their mobile devices, on their way to work, on their television screens. They don’t have time to answer your cold call! Because there is so much content “out there,” businesses struggle to stand out above the crowd. Instead, customers are paving their own
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November 9, 2016

15 Must-Follow Socially Conscious Business Influencers on Twitter

Until recently, nonprofits and businesses have exited in separate realms. Nonprofits focused on helping people and the environment, while businesses focused on building revenue. Times have changed and the rank of purpose-driven business owners and socially conscious businesses are on the rise. These socially conscious entrepreneurs and brands are driving innovation and changing systems in order to solve social problems, while at the same time running successful for-profit businesses. Looking to join their ranks? Check out these changemakers who are disrupting business as we know it, helping to solve social problems and changing economies for the better. Socially conscious business influencers: 1.  Blake Mycoskie, @BlakeMycoskie :: Blake
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Online Media Room on iPad and Press Outlets
June 28, 2016

Media Room Must-Haves

Only 6% of journalists say that online media rooms meet their needs – with lack of access to useful contact information and multimedia content being the biggest deficiencies. Why does this matter to you? Imagine you’re announcing the launch of a new product-line that gives back 20% of its profit to indigenous children in need in South America. A reporter at Conscious Company Magazine is assigned a story by her editor to write about the top 10 new socially responsible products to market. And because the reporter is a freelancer and doesn’t typically cover social enterprise, she begins doing online
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April 27, 2016

Earned Influence – Redefining the Outcomes of PR?

Defining public relations has been a longtime challenge for its practitioners, even more so in the digital age. The flexibility we have had in defining our work has been a blessing on one hand, but problematic on the other as it makes it easy for anyone to present themselves as PR professionals regardless of their service offerings, which can range from strategic communications and media relations to brand journalism, social media management and more. Does our industry have a true identity crisis on its hands or simply need a better way of defining itself? In a recent PR Week article,
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Newsjacking #SB50 title image
April 20, 2016

Newsjacking #SB50: Strategies and Tips from Local PR Experts Who Newsjacked the Right Way

The following article first appeared in PRSA Colorado’s blog. As often happens around large sporting events, newsjacking saw a surge in popularity during the 50th Super Bowl. Newsjacking requires two skillsets Von Miller displayed amply leading to the Broncos Super Bowl win – fast reflexes and good judgement. You need those fast reflexes to know what’s going on in the news cycle at any given moment in time and good judgement to make the right call, because when newsjacking goes wrong – it goes terribly wrong. At our April event hosted by Dunbar Kitchen + Tap House, PRSA Colorado recently
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April 14, 2016

Spam Referrals: What They Are And How To Get Rid Of Them

Each month, we feature a guest blog post with success stories and other great information and advice we think thriving local businesses would care about. This month’s post comes from Scott Beckman from FiveFifty. Have you noticed a significant increase in the traffic to your site? Specifically, the referral traffic? I had noticed increases across many of our clients’ sites, and even our own, over the last few months. At first, it was exciting – referral traffic is often visits earned through links, which are an important ranking factor for the search engines. A bit of analysis rained on my
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April 7, 2016

Strategic Partnerships – Why Your Business Needs Them

Very few people operate in a vacuum.  Most of us require and enjoy the support of our friends, family, and community to help us lead more productive and happier lives.  The same is true of all businesses and especially small to mid-size businesses.   Partnerships with other individuals, organizations, and businesses are critically important to an organization’s ability to grow and thrive within its’ community.  If your business doesn’t utilize strategic partners, now is the time to identify and leverage these partnerships to your own advantage. What is a strategic partner?  A strategic partner is another business, organization, or individual
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spring marketing and public relations tips
March 31, 2016

Fresh Ideas to Spring Your Business Forward This Season

Spring has arrived in Denver!  In typical fashion we are seeing temps that range from 20 degrees to 75, and have our snow boots and spring pumps sitting side by side at the back door. Spring marks a season of change and also a great opportunity to freshen up and enliven your marketing efforts. Spring also holds a variety of popular holidays and events, and yields many opportunities to speak to your business’ respective audience and even roll out some fresh messaging. Here are a few easy ideas to spring your business forward this season: Spring Holidays – Mother’s Day,
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March 24, 2016

60 Examples of What to Post on Social Media

Each month, we feature a guest blog post with success stories and other great information and advice we think thriving local businesses would care about. This month’s post comes from Ryan Estes,  Principal at Talklaunch.   Personalize Your Social Media Marketing Whether you are the lone soldier or a member of a larger social / content team, your audience is going to be curious who exactly they are talking to on social media. Give them a feel for who you are. If there is an opportunity, end chats with your name or initials. As marketing automation becomes more and more prevalent, a
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February 24, 2016

From Pitch to Press: Getting Your News Published

So you have big news. And you are pretty sure that every newspaper and TV station in your region should cover it, after all, this news is the biggest thing to happen to your company in the past five years. But then your pitch email receives no response. Your press release goes unpublished. What happened? Now you must ask yourself, was the pitch really newsworthy? Yes, it is big news for your company. But is it newsworthy for the journalist with whom you shared it? And what about that journalist’s audience? Why should they care? Journalists will evaluate each pitch
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February 23, 2016

How to spy on Your Competitor’s Facebook Advertising

Each month, we feature a guest blog post with success stories and other great information and advice we think thriving local businesses would care about. This month’s post comes from Adam Greenbaum,  CEO of Greenbaum Digital.   As of December 31, 2015, there were 1.59 billion monthly active users on Facebook. 1.44 billion of those users accessed the site through a mobile device. Now that you know what we’re working with, let’s talk about next steps. You need a plan. We’re competing with millions of other companies (and competitors) for the likes, clicks, comments, and attention of those 1.59 billion
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February 10, 2016

Four Signs you Might Need PR

Public relations is all too often an afterthought in a business’ marketing budget.  Why spend time and resources on PR?  Here are a few telltale signs that you need to invest in public relations. 1. Your competition continues to pop up in the headlines. When your main competitors keep showing up in articles, blogs, and on the nightly news, and your company is left out, it may be time to do a bit of media outreach.  Media personnel form relationships with companies and individuals.  If you continue to see your competitors pop up in the news, it may be simply
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February 10, 2016

2016 Super Bowl ads in review

As true Denver fans, we have to start this post which a big HECK YEAH! for the Denver Broncos. We couldn’t be more proud of our home team who took home the big trophy and gave the Panthers a solid walloping. Nice job Broncos!   Now on to the ads…The Super Bowl ads are the one part of the game that everyone (even the non-sports fans among us!) like to discuss, rate, and cheer. In past years we’ve seen a strong showing among adorable animals and the most memorable ads pulled at our heartstrings and maybe even resulted in a
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January 27, 2016

Outsourcing Google AdWords Setup & Maintenance

Each month, we feature a guest blog post with success stories and other great information and advice we think thriving local businesses would care about. This month’s post comes from Niki Lopez,  founder of Focus Marketing + PR. Google is a very user-friendly platform, but that sometimes tricks people into thinking that setting up and maintaining a Google AdWords campaign doesn’t require much work or ongoing maintenance. In reality, outsourcing Google AdWords setup and ongoing maintenance makes a lot of sense for most small to medium-sized businesses. Outsourcing Google AdWords Outsourcing Google AdWords setup to a marketing professional ensures that
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January 13, 2016

Planning for 2016? Don’t forget PR!

As a business owner you are likely finalizing your marketing plan and initiatives for 2016.  As you put together your outlines and budgets, we’d like to share a handy little checklist that will keep you on top of potential PR and communications opportunities for the coming year.  There is nothing worse than looking back on the year and wishing you, as opposed to your competitor, were the one on the “Top Family Owned Businesses” list, or made the front page for a story specific to your industry.  Here are a few tips to keep you organized and on top of
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December 23, 2015

PR Predictions for a Productive 2016

As we take stock of 2015 and look forward to the coming year, we try to predict new trends for 2016. “Try” being the key word in this sentence! Speaking of “keywords”… In 2015 we saw some big changes in the way folks digest information and these changes of course affect the way PR professionals tell stories. For example, Periscope burst onto the stage this past year and audiences applauded the live-stream, interactive newscast format. Will we see more Periscope-esque apps pop onto our feed? Wearable media sources – think iWatch and Fitbits – became very popular leading to a
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December 17, 2015

3 Tips to Establish Expertise Online

When people search for a product or service online, they all look for the expert in the field and the best professional support to tackle their specific problem.  Whether you are a plumber or a web designer, your potential customers are most likely going to search for you online.  For this reason, it is highly important to have a strong web presence and establish your expertise in your niche market across multiple online platforms.  The greater your spread, the more likely you are to catch the eye of potential consumers.  We’ve come up with a few tips to help business
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public relations
November 30, 2015

What Does PR Stand For? (Hint: it’s not “press release”)

What is public relations?  Clients, friends and relatives ask us this question all the time.  Most have a vague idea that public relations fits under the marketing umbrella and that is somehow involves press releases. However, more often than not we get the following response: “Oh PR, how nice.  So what is it exactly that you do?” In response to this question we like to respond that public relations is the art of storytelling and building relationships – with the media, influencers, and strategic partners, to name a few. Today, we’ll be talking about the media relations and publicity side
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blogging
November 5, 2015

Insider Tips to Make Your Blogging Life Easier

As public relations professionals, we advise our clients to utilize a blog as a way to share their stories, increase SEO, build brand awareness, and to connect with their customers and respective audiences on an ongoing basis. Most of our clients understand the purpose and importance of the blog, but often lose steam after a few months struggling to come up with fresh content or time to dedicate to writing. In response, we usually share a few “insider tips” to make our clients’ blogging both interesting and easy. Try Periscope. Utilize Periscope to record your CEO’s TedTalk, panel discussion, or
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October 15, 2015

Explaining Things, Explained

If you work in a field that’s hard for laypeople to understand, like science or technology, you’ve probably noticed something: The top expert on a subject isn’t necessarily the best person to ask about that subject. They might know enough about your question to fill books, but if they can’t get that knowledge across, they’re useless to you. It’s just as frustrating to be on the other side of that conversation, trying to communicate the complex work your company is doing to a journalist or marketer with no background in the subject. Just because you know what you’re talking about doesn’t
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October 1, 2015

Tips for Building Better Relationships

Today, much of our interaction is done via texting, email, Facebook, Twitter, Instagram, Snapchat, [insert your favorite social platform here], etc. Because of this, our ability to actually engage, connect and build authentic relationships with each other has suffered. We are all overwhelmed with requests for our attention, and people most appreciate (and notice) when you pay attention to them instead of asking them for something. Social media has created a “Look at me!” culture (ahem, the selfie movement) but cutting through the clutter and really engaging with your customers and partners will go a long way to building solid, long-term relationships and a tribe of
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