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How to leverage consumer online behavior and get customers, clients and donors coming to you.read more
Until recently, nonprofits and businesses have exited in separate realms. Nonprofits focused on helping people and the environment, while businesses focused on building revenue. Times have changed and the rank of purpose-driven business owners and socially conscious...read more
Only 6% of journalists say that online media rooms meet their needs – with lack of access to useful contact information and multimedia content being the biggest deficiencies. Follow our five must-haves for your media room to provide journalists with the information they need to include your brand in their stories.read more
Defining public relations has been a longtime challenge for its practitioners, even more so in the digital age. The flexibility we have had in defining our work has been a blessing on one hand, but problematic on the other as it makes it easy for anyone to present themselves as PR professionals regardless of their service offerings, which can range from strategic communications and media relations to brand journalism, social media management and more.read more
As often happens around large sporting events, newsjacking saw a surge in popularity during the 50th Super Bowl. Newsjacking requires two skillsets Von Miller displayed amply leading to the Broncos Super Bowl win – fast reflexes and good judgement. You need those fast reflexes to know what’s going on in the news cycle at any given moment in time and good judgement to make the right call, because when newsjacking goes wrong – it goes terribly wrong.read more
Crafty webmasters are sending Google false information, telling Analytics that they’ve visited sites that are selected at random. Here’s how to get rid of this problem for your own site.read more
Partnerships with other individuals, organizations, and businesses are critically important to an organization’s ability to grow and thrive within its’ community. If your business doesn’t utilize strategic partners, now is the time to identify and leverage these partnerships to your own advantage.read more
Spring has arrived in Denver! In typical fashion we are seeing temps that range from 20 degrees to 75, and have our snow boots and spring pumps sitting side by side at the back door. Spring marks a season of change and also a great opportunity to freshen up and enliven your marketing efforts. Spring also holds a variety of popular holidays and events, and yields many opportunities to speak to your business’ respective audience and even roll out some fresh messaging.read more
Personalize Your Social Media Marketing. Whether you are the lone soldier or a member of a larger social / content team, your audience is going to be curious who exactly they are talking to on social media. Give them a feel for who you are.read more
Journalists will evaluate each pitch on its merits in a few key categories to decide if the story will get ink. To help ensure your pitch gets the coverage it deserves, you can evaluate your company’s news based on the following categories as well.read more