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How Social Enterprises Can Generate Press Coverage

More than ever, people care about organizations and brands that are creating positive change —especially reporters. And, issues, rather than products, are attractive topics for journalists. Fortunately, social enterprises are at an advantage because the reason they...

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How Media Relations Can Support Your Fundraising Efforts

According to a recent report from TopRight Partners, nonprofits have very distinct marketing and fundraising departments that rarely interact with one another. That’s unfortunate  because both teams target the same audience groups—signaling opportunities for messages...

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Top 4 ways to share your success and impact stories

According to Authentic Storytelling, a success story is something positive that has happened. A new donor made a significant donation and helped your organization reach a fundraising goal. Your company doubled the amount of people it helped through your community...

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Media Room Must-Haves

Only 6% of journalists say that online media rooms meet their needs – with lack of access to useful contact information and multimedia content being the biggest deficiencies. Follow our five must-haves for your media room to provide journalists with the information they need to include your brand in their stories.

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Earned Influence – Redefining the Outcomes of PR?

Defining public relations has been a longtime challenge for its practitioners, even more so in the digital age. The flexibility we have had in defining our work has been a blessing on one hand, but problematic on the other as it makes it easy for anyone to present themselves as PR professionals regardless of their service offerings, which can range from strategic communications and media relations to brand journalism, social media management and more.

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Newsjacking #SB50: Strategies and Tips from Local PR Experts Who Newsjacked the Right Way

As often happens around large sporting events, newsjacking saw a surge in popularity during the 50th Super Bowl. Newsjacking requires two skillsets Von Miller displayed amply leading to the Broncos Super Bowl win – fast reflexes and good judgement. You need those fast reflexes to know what’s going on in the news cycle at any given moment in time and good judgement to make the right call, because when newsjacking goes wrong – it goes terribly wrong.

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