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Earned Influence – Redefining the Outcomes of PR?

Defining public relations has been a longtime challenge for its practitioners, even more so in the digital age. The flexibility we have had in defining our work has been a blessing on one hand, but problematic on the other as it makes it easy for anyone to present themselves as PR professionals regardless of their service offerings, which can range from strategic communications and media relations to brand journalism, social media management and more.

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Newsjacking #SB50: Strategies and Tips from Local PR Experts Who Newsjacked the Right Way

As often happens around large sporting events, newsjacking saw a surge in popularity during the 50th Super Bowl. Newsjacking requires two skillsets Von Miller displayed amply leading to the Broncos Super Bowl win – fast reflexes and good judgement. You need those fast reflexes to know what’s going on in the news cycle at any given moment in time and good judgement to make the right call, because when newsjacking goes wrong – it goes terribly wrong.

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Strategic Partnerships – Why Your Business Needs Them

Partnerships with other individuals, organizations, and businesses are critically important to an organization’s ability to grow and thrive within its’ community. If your business doesn’t utilize strategic partners, now is the time to identify and leverage these partnerships to your own advantage.

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Fresh Ideas to Spring Your Business Forward This Season

Spring has arrived in Denver! In typical fashion we are seeing temps that range from 20 degrees to 75, and have our snow boots and spring pumps sitting side by side at the back door. Spring marks a season of change and also a great opportunity to freshen up and enliven your marketing efforts. Spring also holds a variety of popular holidays and events, and yields many opportunities to speak to your business’ respective audience and even roll out some fresh messaging.

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From Pitch to Press: Getting Your News Published

Journalists will evaluate each pitch on its merits in a few key categories to decide if the story will get ink. To help ensure your pitch gets the coverage it deserves, you can evaluate your company’s news based on the following categories as well.

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Four Signs you Might Need PR

Public relations is all too often an afterthought in a business’ marketing budget. Why spend time and resources on PR? Here are a few telltale signs that you need to invest in public relations.

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2016 Super Bowl ads in Review

The Super Bowl ads are the one part of the game that everyone (even the non-sports fans among us!) like to discuss, rate, and cheer. Here is our review of this year’s lineup.

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