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PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
How to choose the best earned media strategies when you have a limited budget
When resources are tight, it can put a squeeze on PR efforts for purpose-driven organizations. That’s why it’s crucial to focus on efficient, results-oriented strategies. Here we share the most effective earned media tactics, weighing their pros and cons, to fine-tune your PR activities and reach your organization’s goals.
Why your PR pitches aren’t getting a response and what to do about it
Sometimes you have the world’s best story and your pitch gets absolutely no response. Truth be told, there are many reasons why a reporter may not respond to your pitch. Here are four reasons why you may not be getting a response and what to do about it.
How to get comfortable in the PR spotlight
There are leaders who are comfortable with the attention PR brings and others who shy away from the spotlight altogether. As a purpose-driven leader, the world needs to hear from you. It’s time to get comfortable with the spotlight.
For the busy executive and their PR team, when is it OK to pass on PR opportunities?
Truth be told, when your team is strapped for time and too busy to do it all, you may have to say no to some incoming opportunities. Determining when to say no should be determined by your PR goals.
Bigger isn’t always better: Don’t underestimate the value of local media placements
Regardless of your PR goals – whether it is traditional media hits, speaking engagements, or other forms of thought leadership – always remember local media hits will help you earn national placements. Here is why you should never underestimate the value of local media placements.
How to use storytelling to boost your PR efforts
At its heart, PR is founded on good storytelling. Whatever your mission, whomever you serve, you certainly have a story to tell. How you frame that story will determine your PR success.
How to write a GREAT press release and common mistakes to avoid
As a marketing/comms pro for a purpose-driven organization, you likely know what a press release is and that you should use a press release to share news. But what makes a good press release great? There are a lot of nuances to writing a press release that will yield coverage, but the key takeaways are to keep it interesting and make sure it is actually newsworthy.
How to use thought leadership to become an influencer for the greater good
Want to be an influencer who works for the greater good? The good news is that you don’t have to do silly dances on TikTok in order to get noticed, you just need to execute a good thought leadership strategy. If you are trying to increase visibility for your cause, it is vitally important to create a platform from which to share your message and capture the attention of your audience.
Why you must use social media to get in front of journalists
Muck Rack’s 2022 State of Journalism Report shows that journalists are utilizing just about every social media platform in their reporting and research and the percentage of journalists who utilize social media platforms is growing each year. Here’s how to maximize the impact of your social media channels and tailor your content to pique the interest of reporters.
How and why to incorporate eBooks into your PR strategy
eBooks allow you to compile and share in-depth information with your audience which makes them a great tool for thought leadership and expert positioning and building trust and credibility for your work and expertise.
How to nail a media interview
Media interviews have many great benefits for your organization, so taking the time to prepare and nail the interview is always worth the effort. A successful interview will position you as an expert in your field, generate awareness for your cause, and can be a great point of differentiation from your competitors.
Want to do PR? Here’s how to get started
If you’ve been thinking about implementing a PR strategy for your business for the first time, start by setting goals and building a PR plan to help achieve those goals. You don’t need to hire an expensive agency to implement your PR strategy, having a plan and dedicating a chunk of time each month to execute your strategies will do the trick.
Is PR working for you? How to track and measure the success of your PR campaigns
Tracking the results of your PR campaigns is just as important as implementing the campaign in the first place. Here is our guide to the metrics and measurement tools you need to track your PR success.