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Journalists will evaluate each pitch on its merits in a few key categories to decide if the story will get ink. To help ensure your pitch gets the coverage it deserves, you can evaluate your company’s news based on the following categories as well.read more
If your competitors are smart, they’re retargeting their advertising to people that go to their site along with other variables to display ads online. Find out what they’re doing and get a competitive advantage over them.read more
Public relations is all too often an afterthought in a business’ marketing budget. Why spend time and resources on PR? Here are a few telltale signs that you need to invest in public relations.read more
The Super Bowl ads are the one part of the game that everyone (even the non-sports fans among us!) like to discuss, rate, and cheer. Here is our review of this year’s lineup.read more
Google is a very user-friendly platform, but that sometimes tricks people into thinking that setting up and maintaining a Google AdWords campaign doesn’t require much work or ongoing maintenance.read more
As you put together your outlines and budgets, we’d like to share a handy little checklist that will keep you on top of potential PR and communications opportunities for the coming year.read more
As we take stock of 2015 and look forward to the coming year, we try to predict new trends for 2016.read more
When people search for a product or service online, they all look for the expert in the field and the best professional support to tackle their specific problem.read more
What is public relations? Clients, friends and relatives ask us this question all the time.read more
As public relations professionals, we advise our clients to utilize a blog as a way to share their stories, increase SEO, build brand awareness, and to connect with their customers and respective audiences on an ongoing basis.read more