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PR Tips for Purpose-Driven Organizations
Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.
How to choose the best earned media strategies when you have a limited budget
When resources are tight, it can put a squeeze on PR efforts for purpose-driven organizations. That’s why it’s crucial to focus on efficient, results-oriented strategies. Here we share the most effective earned media tactics, weighing their pros and cons, to fine-tune your PR activities and reach your organization’s goals.
Is PR working for you? How to track and measure the success of your PR campaigns
Tracking the results of your PR campaigns is just as important as implementing the campaign in the first place. Here is our guide to the metrics and measurement tools you need to track your PR success.
The top 6 media pitches for purpose-driven organizations
Want media coverage? First, you need a story or the ability to contribute valuable information, then you need a solid pitch. Here is our guide to successfully crafting the top 6 media pitches for purpose-driven organizations.
Holly jolly holiday pitching
How do you get your story to stand out from the crowd during the busy holiday season? Our holiday pitching guide for nonprofits, thought leaders, and mission-driven orgs has all the tips and tricks for end-of-year pitching!
How to find media contacts and build an A+ media list
Successful media pitching starts with a good media list. When you have an amazing story to share, you have to make sure you get it into the right hands. Taking the time to fully research outlets and put the *right* contacts on your media list guarantees better results as you’ll be able to focus your pitching efforts on those who are best equipped to tell your story.
How to come up with winning evergreen story pitches
Evergreen pitching, like all elements of PR strategy, is a bit of an art form. Evergreen pitches hold tremendous potential and value, but where they lack timeliness, they must have substance in order to yield coverage. So how do you ensure your evergreen pitch results in the feature article? Here are a few elements that hold the key to success.
How to pitch – and get booked – for podcast interviews
We have entered the age of the podcast! In terms of exposure, quality, and depth, podcasts rank as one of our top choices to garner attention for your cause and expertise. Whether you are a podcast veteran or new to the game, these tips for pitching and prepping will help you nail your next interview.
How to build PR momentum during the summer months
It’s summertime, and the (PR) pitching is easy! Even though you may not have a slew of big announcements to push out this summer, there are many ways to build momentum and stay connected with the media. Summer affords greater opportunities to build connections, expand expert positioning, share evergreen story angles, and begin pitching for Q4.
ZMOT: Your online presence is key to the PR pitch
In the PR world, “Zero Moment of Truth” is the moment a reporter is “sold” on your pitch. How do you convert the lead to the sale, or in our case, the pitch to the feature story? The answer is all in your online presence.
Using PR to put your cause in the spotlight
Practically overnight, Shannon Watts went from stay-at-home mom to founder of the largest gun violence prevention organization in the United States. How? Hard work, a team of angry and dedicated moms, and PR.
Tips for securing broadcast TV coverage
Broadcast TV coverage can be one of the most impactful tools in our PR toolbox, so much so that we recommend clients always look for ways to create visuals and those “TV moments” that yield an opportunity to get on the news. When planning annual fundraisers, openings of new locations, or other major events, always think of ways to include elements that could make for good TV visuals.
PR is like a personal fitness routine
Like personal fitness, PR is a “lifestyle” – something you always do. Results do not come without effort or consistency. Prioritizing PR as part of your ongoing marketing strategy has many benefits beyond just name recognition. Purpose-driven organizations should look at PR as a means to increase awareness and visibility for their cause, generate recognition for their work, connect with key audiences, and amplify the voice of the organization.
Your 2021 resolution: Produce thought leadership content
As a leader of a purpose-driven company, sharing your stories, your expertise, your perspective, and your mission is a must. If you are working to solve the world’s greatest problems, people need to know about it. How do you do this? By producing quality thought leadership content.