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How to write a byline article that stands out and gets published

Following a few key tips will help ensure your byline gets the editor’s nod   Byline articles are a fantastic way to promote thought leadership and gain exposure for your executive director or CEO. They provide a platform for in-depth idea sharing, opinion, and a...

How to know what is myth or truth when it comes to PR

Understanding common PR misconceptions is important to yield success for your campaign   Whether you are captaining your own PR campaigns or you’ve hired an agency to support your efforts – you may find that you, your team, and/or organizational leadership...

How to boost executive visibility and influence

Consistent engagement, sharing perspective, and vulnerability are the keys to a successful thought leadership strategy   There are a variety of reasons why improving the visibility of your CEO or executive director should be top of mind for your marketing and...

How to use (and not use) ChatGPT for PR

Generative AI can be a huge timesaver; however, it is no replacement for a human   If your job involves any sort of content creation, chances are good you’ve played around with generative AI, or at least read about how it might be used to optimize your workflow. ...

Why you need a PR Hub

Advanced planning and staying organized are keys to PR success   For busy marketing and communications teams, PR can often be an afterthought. You know you should be dedicating time and resources towards your PR efforts, but in reality, your efforts may be ad hoc...

How to create a media list that will get results

In order to get responses to your pitches, you first need to create a solid media list   There are several factors that play into a successful PR campaign, the most obvious component being actual news or ideas to share that are timely, relevant, and interesting...