Aug 10, 2023 | Blog
Following a few key tips will help ensure your byline gets the editor’s nod Byline articles are a fantastic way to promote thought leadership and gain exposure for your executive director or CEO. They provide a platform for in-depth idea sharing, opinion, and a...
Jul 10, 2023 | Blog
Understanding common PR misconceptions is important to yield success for your campaign Whether you are captaining your own PR campaigns or you’ve hired an agency to support your efforts – you may find that you, your team, and/or organizational leadership...
Jun 10, 2023 | Blog
Consistent engagement, sharing perspective, and vulnerability are the keys to a successful thought leadership strategy There are a variety of reasons why improving the visibility of your CEO or executive director should be top of mind for your marketing and...
May 10, 2023 | Blog
Generative AI can be a huge timesaver; however, it is no replacement for a human If your job involves any sort of content creation, chances are good you’ve played around with generative AI, or at least read about how it might be used to optimize your workflow. ...
Apr 10, 2023 | Blog
Advanced planning and staying organized are keys to PR success For busy marketing and communications teams, PR can often be an afterthought. You know you should be dedicating time and resources towards your PR efforts, but in reality, your efforts may be ad hoc...
Mar 10, 2023 | Blog
In order to get responses to your pitches, you first need to create a solid media list There are several factors that play into a successful PR campaign, the most obvious component being actual news or ideas to share that are timely, relevant, and interesting...