From Pitch to Press: Getting Your News Published

So you have big news. And you are pretty sure that every newspaper and TV station in your region should cover it, after all, this news is the biggest thing to happen to your company in the past five years. But then your pitch email receives no response. Your press...

Four Signs you Might Need PR

Public relations is all too often an afterthought in a business’ marketing budget.  Why spend time and resources on PR?  Here are a few telltale signs that you need to invest in public relations. 1. Your competition continues to pop up in the headlines. When your main...

Planning for 2016? Don’t forget PR!

As a business owner you are likely finalizing your marketing plan and initiatives for 2016.  As you put together your outlines and budgets, we’d like to share a handy little checklist that will keep you on top of potential PR and communications opportunities for the...

3 Tips to Establish Expertise Online

When people search for a product or service online, they all look for the expert in the field and the best professional support to tackle their specific problem.  Whether you are a plumber or a web designer, your potential customers are most likely going to search for...