INSPIRED IMPACT is an ongoing blog series that gives voice to purpose-driven brands and passionate business leaders and entrepreneurs who are making an impact in their communities and industries.
Helena Hollis is the owner/CEO of CocoRidge. Follow her on LinkedIn and learn more about and follow CocoRidge on Facebook, Instagram, Twitter and at cocoridge.com.
WHAT DO YOU DO?
I am the co-founder, owner and CEO of CocoRidge. We are a 100% pure coconut water company, sourced directly from non-GMO, organic, young green, Thai coconuts. Canned without added sugars or preservatives and not from concentrate. CocoRidge is packaged in a BPA-free tin can – all packaging, including cardboard case, is 100% recyclable. CocoRidge is an excellent super food chocked full of natural electrolytes containing magnesium, potassium and sodium to nourish and hydrate your body, allowing you to live the mountain lifestyle to the full.
WHY DO YOU DO IT?
CocoRidge is deeply rooted in the Colorado mountain lifestyle. Our passion is snowboarding, skiing, hiking, biking, rock climbing and the hundreds of other outdoor activities that tourists and locals enjoy every day. Our mission is to educate and hydrate. From those suffering from altitude sickness, to mountain sports athletes, to kids and adults, CocoRidge is all about Rocky Mountain hydration.
WHAT IMPACT ARE YOU MAKING?
By creating an edgy/sporty brand of coconut water, we are impacting the way people view sports drinks. CocoRidge is the perfect healthy alternative to typical sugary and artificial beverages.
WHAT (OR WHO) INSPIRES YOU TO MAKE THIS IMPACT?
I have been inspired by the tourists coming to and locals of Breckenridge that I have personally witnessed, suffer from Altitude sickness and dehydration.
WHAT IS (OR HAS BEEN) YOUR GREATEST CHALLENGE?
My biggest challenge thus far has been the fear of starting my own business without the knowledge or experience, just a passion to help educate people on proper hydration.
WHAT WORDS OF ADVICE DO YOU HAVE FOR OTHER LEADERS WHO ARE LOOKING TO MAKE AN IMPACT?
Follow your passion but be prepared to make sacrifices. When things get tough just remember why you started your business in the first place. Seek out Mentors and other business owners for support along the way.
HOW CAN OTHERS SUPPORT YOU OR YOUR CAUSE?
Proper hydration is essential for everyone. Dehydration can ruin an EPIC trip or vacation. Educate your friends and family to drink lots of water and if that’s not enough seek out a CocoRidge coconut water near you for immediate hydration.