INSPIRED IMPACT is an ongoing blog series that gives voice to purpose-driven brands and passionate business leaders and entrepreneurs who are making an impact in their communities and industries.
Ryan Estes is Innovation Officer of Lumin Station. Follow him on Twitter and learn more about Lumin Station at luminstation.com.
WHAT DO YOU DO?
We assist businesses acquire high value customers online with branding, web design, and buyer journey mapping.
WHY DO YOU DO IT?
Lumin Station does not regard an audience as consumers to be persuaded, duped, or coerced into products that do not add value to their lives. It does not regard an audience as statistics, but as curious, complex individuals who are looking for some understanding, meaning, and joy in the human experience. We serve that audience.
WHAT IMPACT ARE YOU MAKING?
90% of the brands we have partnered with are exhibiting significant growth in revenue.
WHAT (OR WHO) INSPIRES YOU TO MAKE THIS IMPACT?
The fact that Elon Musk has just as many productive hours in a day as I do, is an inspiration.
WHAT IS (OR HAS BEEN) YOUR GREATEST CHALLENGE?
Allocating internal resources is a challenge. We are currently developing software, goods, and our services are always evolving. Finding the right time for the right team is my primary focus currently.
WHAT WORDS OF ADVICE DO YOU HAVE FOR OTHER LEADERS WHO ARE LOOKING TO MAKE AN IMPACT?
Embrace clarity; examine your experience. Test your assumptions. Never stop learning.
HOW CAN OTHERS SUPPORT YOU OR YOUR CAUSE?
Listen to our podcast denverbusinesspodcast.com.