INSPIRED IMPACT is an ongoing blog series that gives voice to purpose-driven organizations and passionate leaders and entrepreneurs who are making an impact in their communities and industries.
Jay Buys is the CEO of Visceral. Follow them on Facebook, Twitter, Instagram and Linkedin and learn more at thisisvisceral.com.
WHAT DO YOU DO?
Visceral exists to unleash ideas that move people to think, engage, and act. We accomplish this by crafting the most compelling stories and experiences for the world’s leading causes. Above all, we believe in Visceral’s unique ability to fuse creativity with technology to inspire real and lasting change.
WHY DO YOU DO IT?
Because there are crucial stories that need to be told, and vital causes that require support. Because there are pressing problems that demand prompt solutions. Our talented team of designers, branding experts, web developers, and strategists is passionate about responding to these needs. We love what we do and we put our skills to work for organizations that are making a difference in the world.
WHAT IMPACT ARE YOU MAKING?
Over the last 11 years we’ve helped dozens of organizations raise awareness of important causes, increase donations, and expand their base of funders, volunteers, and advocates.
WHAT (OR WHO) INSPIRES YOU TO MAKE THIS IMPACT?
Our clients are our biggest source of inspiration. Their tireless dedication to changing our global community for the better energizes us every day. For example, we work with organizations that develop innovative treatments for cancer, or building fellowship programs to cultivate the next generations of scientific leaders. We’ve helped businesses promote clean power alternatives, and have helped global health professionals provide key resources to advance newborn health.
While our news cycle would have us believe that the world is falling apart, the people and organizations we work with show us that’s simply untrue. They motivate us with the work they do to build positive change.
WHAT’S YOUR BIG DREAM FOR THE ORGANIZATION AND THE IMPACT YOU WANT TO MAKE?
We want Visceral to be the first name that comes to mind when any cause-focused organization considers their digital strategy. We help our clients reach their goals by empowering them with tools that will make managing their digital platforms — like their website — much easier.
As a Certified B Corporation, we aim to accomplish this while pledging to take care of our employees with great salaries and benefits, minimizing the environmental impact of our business, and getting involved in our local community.
WHAT RESOURCES DO YOU NEED TO MAKE THOSE DREAMS COME TRUE?
We need team members who are talented, entrepreneurial, and who love what they do. We need a business culture that supports big picture thinking and rapid change. Above all, we need clients who are up to the task of tackling important challenges. If you’re a nonprofit, family foundation, or cause-driven business, Visceral is here to help you succeed online.
WHAT IS (OR HAS BEEN) YOUR BIGGEST CHALLENGE?
While running a small business has no shortage of challenges, the biggest for us has been reaching a wider audience of cause-driven organizations. The majority of our time is dedicated to helping our current clients succeed. Therefore, it often feels like we lack the adequate internal resources to devote to our own marketing efforts.
WHAT WORDS OF ADVICE DO YOU HAVE FOR OTHER LEADERS LOOKING TO MAKE AN IMPACT?
Be good at what you do and do something good. This basically means that everyone has a unique, valuable skill set or craft. Whatever that may be, hone it and master it, then put it to work in a positive way. We owe it to each other, and to future generations, to be better.
HOW CAN OTHERS SUPPORT YOU OR YOUR CAUSE?
In 2016, we wrote a book called “Repurpose” about our conscious-minded approach to successful business in the 21st century. You can read an excerpt or order a copy here.
You can visit us online at thisisvisceral.com. We love to talk about all things internet and cause-focused.
If you’re a for-profit company, go to bcorporation.net to learn more about how you can use business as a force for good and take the free assessment to analyze your company’s impact.
Orapin Marketing + Public Relations is an award-winning communications agency that helps generate awareness, engagement, and, ultimately, support for mission-driven organizations that are doing work that matters. We tell their stories, connect people to their causes, and help them communicate with their stakeholders in consistent and meaningful ways. If you would like to be featured on INSPIRED IMPACT, reach out to hello@orapinmarketing.com.