CASE STUDY
Case Study
GOALS
- To increase and enhance communications for and attendance of the 2014 National ADA Symposium.
- To attract a target audience of private and public sector individuals to attend the event, with a specific emphasis on ADA coordinators, advocates, architects, code officials, educators, government officials, human resource specialists, the business community, individuals with disabilities and their family members and service provides.
OUR WORK
We worked with the 2014 National ADA Symposium’s hosts to provide marketing support to promote the four-day conference held in Denver. As a part of our efforts, we developed various communications materials to reach targeted audiences including a brochure, direct mail pieces, emails, social media posts, byline articles, a press release and an online promotional toolkit.
RESULTS
The conference sold out in a record amount of time. Our marketing efforts significantly enhanced and introduced new lines of communication for the event and built event awareness in the Denver Metro area and throughout the disability and business community nationwide.
Click on image above to see slideshow of just some of our work.