Ella Bliss Beauty Bar Grand Opening Publicity Campaign
Ella Bliss Beauty Bar is a one-stop beauty bar and pampering place offering a full menu of massages, manicures/pedicures, blowouts, facials, makeup and more paired with great drinks, top talent, fun technology features and affordable membership options. Founded by sisters Brooke Vanhavermaat and Kelly Huelsing, Ella Bliss Beauty Bar is proud to be a family-run Colorado company.
- To create buzz and excitement around the grand opening of the first Ella Bliss Beauty Bar in Greenwood Village. To introduce the spa and its “affordable luxury” concept to the Denver market.
- To garner critical acclaim and endorsements from the press, and ultimately the public, in order to bring people into the beauty bar.
We led a local publicity campaign to publicize the grand opening of Ella Bliss Beauty Bar. As a part of our efforts, we developed various materials including a press release and publicity stills to promote the grand opening. We solicited press coverage of the grand opening event and invited multiple outlets to visit and write reviews of the beauty bar.
Some of the noted press coverage we garnered includes Denver Post’s YourHub South Metro edition, The Villager Newspaper, Reign Magazine, Denver Business Journal, Denver Business Podcast, several blog reviews, and more. This coverage coupled with our publicity efforts, contributed to Ella Bliss Beauty Bar’s successful grand opening, which saw store traffic and sales that exceeded expectations.