CASE STUDY
Case Study
GOAL
To build brand awareness in the Denver Metro area and increase patient visits.
OUR WORK
While working with Sound Relief Hearing Center, we developed a local marketing program to create brand awareness of the South Metro-based audiology practice, worked to establish Dr. Julie Prutsman as an expert on audiology and hearing issues in the Denver Metro area, and promoted the grand opening of the audiology practice’s second office. We produced various materials including grand opening event print and email invites, a rack card, e-newsletter design template, a press kit, press releases and bylined articles.
RESULTS
The grand opening event was well received and highly attended. Some of the noted press coverage that was garnered included placements in Denver Business Journal, Denver Post’s YourHub, Centennial Citizen and on “The Good News with Angie Austin” on 810 KLVZ. Brand awareness increased due to this coverage and Dr. Julie was positioned as a local expert on hearing-related issues.