The Ballet Physique DVD Collection Publicity Campaign
The Ballet Physique® is Colorado’s first independently-owned barre fitness center that has earned a repuatation for its uniquely challenging, highly effective group exercise classes that maximize clients’ results through one-on-one attention, innovative choreography, and top-notch instructors. The Ballet Physique DVD Collection is the first workout series to feature the studio’s unique barre fitness method that fuses precision-based strength training with foundations of classical ballet to rapidly transform the entire body.
To build brand awareness for The Ballet Physique DVD Collection and sell 2,000 copies of the two-disc DVD set within 12 months of the release date.
In 2012, we led a national publicity campaign to introduce The Ballet Physique’s first home fitness DVD series, The Ballet Physique DVD Collection. We developed various materials including a press kit, press screeners, online press room, bylined articles, press releases, press pitches and a video series to promote the DVD series.
The campaign received significant press coverage and built incredible brand awareness. Some of the noted press coverage included stories in national outlets including USA Weekend, Teen Vogue, Prevention, Glamour, Examiner, Arkansas Democrat-Gazette, Statesman Journal, The Citizen’s Voice, Edmonton Sun, Fashionably Fit Femme, Fitness Whore and Dance Travel News; and placements in local outlets including 9News, 7News, ColoradoBiz, Littleton Independent, Highlands Ranch Herald, Mile High Mamas, Denver Post’s YourHub, and Valley Living.