Transcription Outsourcing Expert Positioning Campaign
Transcription Outsourcing is a Denver-based law enforcement, legal, and medical transcription company that provides fast, accurate and reliable transcription services across the United States. Founded by Ben Walker in 2010, the company offers the technology and solutions to manage its clients recorded audio/video, with accurate transcripts, fast turnaround times while utilizing highly secure networks to ensure confidentiality of all client files.
To secure national and local press placements for Transcription Outsourcing and procure backlinks from this coverage to the company’s site to increase SEO, organic search and online leads.
To achieve Transcription Outsourcing’s goals, we implemented a publicity and expert positioning campaign to establish the Denver business as a leading transcription company and its owner, Ben Walker, as an expert and reliable source in all areas of transcription, small business, startups and entrepreneurship. We have developed various press materials including press releases, byline articles, press pitches, and more to bring awareness to the transcription company and its owner.
In our first year working together, we secured 25 press placements in local and national publications, as well as published press releases on online newswires. These placements resulted in more than 14.4 million impressions and procured 24 media backlinks to TranscriptionOutsourcing.net. As a result of these placements, Transcription Outsourcing saw an average organic search increase of more than 7% and an average media referral web traffic increase of .29%. We nominated and secured recognition for the company by ColoradoBiz Magazine as one of the Top 50 Family-Owned Companies and established Ben as a small business thought leader with byline article placement in outlets including ColoradoBiz Magazine, CEO Blog Nation, SmallBizDaily.com, Startup Nation and WeWork Magazine.