Feb 24, 2016 | Blog, PR + Thought Leadership Tips
So you have big news. And you are pretty sure that every newspaper and TV station in your region should cover it, after all, this news is the biggest thing to happen to your company in the past five years. But then your pitch email receives no response. Your press...
Nov 30, 2015 | Blog, PR + Thought Leadership Tips
What is public relations? Clients, friends and relatives ask us this question all the time. Most have a vague idea that public relations fits under the marketing umbrella and that is somehow involves press releases. However, more often than not we get the following...
Aug 21, 2015 | Blog, PR + Thought Leadership Tips
Because business owners wear so many hats, they often feel that they don’t have the time necessary to devote to handling press and media relationships. Yet having a positive relationship with the media is critically important for all businesses. With proper...