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How to spy on Your Competitor’s Facebook Advertising

Each month, we feature a guest blog post with success stories and other great information and advice we think thriving local businesses would care about. This month’s post comes from Adam Greenbaum,  CEO of Greenbaum Digital.   As of December 31, 2015, there were...

Four Signs you Might Need PR

Public relations is all too often an afterthought in a business’ marketing budget.  Why spend time and resources on PR?  Here are a few telltale signs that you need to invest in public relations. 1. Your competition continues to pop up in the headlines. When your main...

Outsourcing Google AdWords Setup & Maintenance

Each month, we feature a guest blog post with success stories and other great information and advice we think thriving local businesses would care about. This month’s post comes from Niki Lopez,  founder of Focus Marketing + PR. Google is a very user-friendly...

3 Tips to Establish Expertise Online

When people search for a product or service online, they all look for the expert in the field and the best professional support to tackle their specific problem.  Whether you are a plumber or a web designer, your potential customers are most likely going to search for...

Explaining Things, Explained

If you work in a field that’s hard for laypeople to understand, like science or technology, you’ve probably noticed something: The top expert on a subject isn’t necessarily the best person to ask about that subject. They might know enough about your...