Jul 16, 2017 | Blog, PR + Thought Leadership Tips
Public relations continues to be an ambiguous concept. The reality is PR is more than just press releases and media outreach. As a result of the industry’s growing complexity and layers of PR that have entered the communication landscape over the past 10 years, it’s...
Jun 13, 2017 | Blog, PR + Thought Leadership Tips
More than ever, people care about organizations and brands that are creating positive change —especially reporters. And, issues, rather than products, are attractive topics for journalists. Fortunately, social enterprises are at an advantage because the reason they...
Jun 28, 2016 | Blog, PR + Thought Leadership Tips
Only 6% of journalists say that online media rooms meet their needs – with lack of access to useful contact information and multimedia content being the biggest deficiencies. Why does this matter to you? Imagine you’re announcing the launch of a new product-line...
Nov 30, 2015 | Blog, PR + Thought Leadership Tips
What is public relations? Clients, friends and relatives ask us this question all the time. Most have a vague idea that public relations fits under the marketing umbrella and that is somehow involves press releases. However, more often than not we get the following...
Sep 18, 2015 | Blog, PR + Thought Leadership Tips
We’ve all seen those cheesy movies where a woman trips right as a handsome gentleman walks by. He catches her before she hits the ground. She looks up, their eyes meet, and the music begins playing as they set off towards their happily ever after. There are some...
