New businesses and products pop up every day all over the world. The challenge of attracting customers to to your business hasn’t changed in the age of the Internet, but it does present some challenges and advantages in getting the word out. Here are three tips for maximizing your chances for success at your grand opening.
1. Advertise the Benefits of Your Business To The Community
First, get yourself and your business in front of news outlets, describing what your business brings to the area. Having done your market research, you can explain in a press release, letter, or interview how your new business may bring new jobs, increase product offerings, offer a niche provider where there wasn’t one before. The news outlets in question may run from local broadcast TV and radio to a town newspaper or magazine. Make sure you give enough lead time for print publications to get your story in their next edition.
2. Use Print Collateral
Second, have any print collateral created long in advance of the big day. This will allow you to hand out business cards or brochures – or even direct mail – to people you meet who may be interested. Inviting someone with a date written on a card or brochure is a way to cement your business in their minds.
3. Utilize Social Media
Third, make sure to create the appropriate social media accounts for your business long before the grand opening. This will allow you to secure the name of your business (or find an acceptable alternative if the name has already been claimed), and to start teasing the opening of your operations with pictures of progress and the upcoming grand opening dates. Be sure to include information on soft openings as well! Leverage your current social network to spread the word.
By following these frameworks, you can work to ensure that your grand opening is a massive success. For more specific strategies and ideas for your grand opening or relaunch, get in touch with us!
Rhiannon Hendrickson is the founder and CEO of Orapin Marketing + Public Relations, which helps purpose-driven businesses increase visibility, expand the reach of their message, and become sought-after industry leaders. She has worked with organizations of all sizes across myriad sectors to develop memorable and effective communications programs that generate awareness, engagement, and, ultimately, support for those that are making a meaningful impact.