by Diana Crawford | Jan 11, 2020 | Blog, Insights + Tips
You have news you want to share and want to get media coverage about it. So you’ve created a press release and put it on the wire, and now you wait until the media hits roll in, right? Well, sort of. When you place a press release on the wire you may get a few press... by Diana Crawford | Oct 28, 2019 | Blog, Insights + Tips
For CEOs and subject matter experts who are looking for ways to increase awareness of their brand and become an authority in their field, writing and publishing articles is a fantastic way to share expertise, insights, and opinions. Byline articles (articles in which... by Diana Crawford | Sep 30, 2019 | Blog, Insights + Tips
When people think of PR, they often think about garnering media coverage and critical acclaim for a company or organization’s product or service. Media coverage and third party endorsements are an incredibly powerful tool to boost sales, drive donations, and grow... by Diana Crawford | Jun 28, 2019 | Blog, Insights + Tips
We live in exciting times. All around us companies are using their corporate reach to create real, positive change in our world. Millennials and GenZ have an expectation that the brands they interact with will have some sort of purpose or mission which goes beyond the... by Diana Crawford | May 24, 2019 | Blog, Insights + Tips
Before you start envisioning an all out Game of Thrones-type battle between the PR camp and the advertising camp, hear us out. We are firm believers that PR should be one component of an organization’s overall marketing strategy. In addition to PR, that strategy,... 