PR pitching secrets from the pros

You have news you want to share and want to get media coverage about it. So you’ve created a press release and put it on the wire, and now you wait until the media hits roll in, right? Well, sort of. When you place a press release on the wire you may get a few press...

CEO in the spotlight

When people think of PR, they often think about garnering media coverage and critical acclaim for a company or organization’s product or service. Media coverage and third party endorsements are an incredibly powerful tool to boost sales, drive donations, and grow...