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How to pitch for PR

Pitching for newbies – The 3rd P of the “7P’s of PR”   Good stories don’t make it into the news cycle if you don’t tell them. And unless you are an incredibly famous person and/or one of the most sought-after voices in your industry, you’re going to have to...

The need for PR planning

You wouldn’t start a road trip without a destination in mind.   You wouldn’t pull out of your driveway to start a fun road trip without first deciding where you were going, would you? If you just started driving you’d certainly end up somewhere, but how...