by Diana Crawford | Jun 24, 2021 | Blog, PR + Thought Leadership Tips
Everything seems to slow down to a more relaxed pace during the summer months, both in our personal lives and in the business world. For many nonprofits, summer represents a lull in between fundraising seasons, many boards take a hiatus, and some organizations even...
by Diana Crawford | May 11, 2021 | Blog, PR + Thought Leadership Tips
“Zero Moment of Truth” (ZMOT) is a critical moment in the PR pitching process. It’s likely a term you’ve never heard, though it should be. Zero Moment of Truth, is a Google term for when a consumer turns to the internet to research a product, service, or...
by Diana Crawford | Mar 9, 2021 | Blog, PR + Thought Leadership Tips
Broadcast TV coverage can be one of the most impactful tools in our PR toolbox. In addition to the intrinsic excitement surrounding the opportunity “to be on TV,” broadcast TV holds value in its extraordinary reach. Segments may air in multiple time slots and are...
by Diana Crawford | Jan 13, 2021 | Blog, PR + Thought Leadership Tips
As a leader of a purpose-driven company, sharing your stories, your knowledge, and your mission is a must If you are working to solve the world’s greatest problems, people need to know about it. Sharing your expertise, experiences, and mission is important....
by Diana Crawford | Dec 11, 2020 | Blog, PR + Thought Leadership Tips
Paid. Earned. Shared. Owned. The four keys to integrated and successful PR The fourth quarter and end of the year mean it’s time to map out strategies and plan budgets for the year to come. For purpose-driven companies and nonprofits, communications strategies...
