Jul 10, 2023 | Blog
Understanding common PR misconceptions is important to yield success for your campaign Whether you are captaining your own PR campaigns or you’ve hired an agency to support your efforts – you may find that you, your team, and/or organizational leadership...
Oct 25, 2022 | Blog
PR and communications professionals who have a robust PR strategy in place and execute against that strategy year-over-year know that PR is a game of momentum. When you first start out you spend a lot of time pitching, educating reporters about your...
Sep 12, 2022 | Blog
One question we always ask new clients is this: “If you had a magic wand and could secure three dream media placements tomorrow, what would they be?” With this question we are trying to understand their PR goals and understand their PR wish list What do...
Aug 12, 2022 | Blog
At its heart, PR is founded on good storytelling. Think back to your favorite books over the years, what commonalities did they share? Chances are good that they all included a few key elements. Were you able to relate to the characters and put yourself in...
Jan 20, 2022 | Blog
If you’ve been thinking about implementing a PR strategy for your business, the time to get started is now. There is no time like the present, dear friend. As an organization that is doing amazing things and making the world a better place, you should prioritize...
