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Communications Tips + Best Practices

Our blog gives leaders and marketers of purpose-driven businesses expert insights and practical advice to share their stories and position themselves as a leader in their field.

How to pitch – and get booked – for podcast interviews

How to pitch – and get booked – for podcast interviews

We have entered the age of the podcast! In terms of exposure, quality, and depth, podcasts rank as one of our top choices to garner attention for your cause and expertise. Whether you are a podcast veteran or new to the game, these tips for pitching and prepping will help you nail your next interview.

How to build PR momentum during the summer months

How to build PR momentum during the summer months

It’s summertime, and the (PR) pitching is easy! Even though you may not have a slew of big announcements to push out this summer, there are many ways to build momentum and stay connected with the media. Summer affords greater opportunities to build connections, expand expert positioning, share evergreen story angles, and begin pitching for Q4.

ZMOT: Your online presence is key to the PR pitch

ZMOT: Your online presence is key to the PR pitch

In the PR world, “Zero Moment of Truth” is the moment a reporter is “sold” on your pitch. How do you convert the lead to the sale, or in our case, the pitch to the feature story? The answer is all in your online presence.

Using PR to put your cause in the spotlight

Using PR to put your cause in the spotlight

Practically overnight, Shannon Watts went from stay-at-home mom to founder of the largest gun violence prevention organization in the United States. How? Hard work, a team of angry and dedicated moms, and PR.

Tips for securing broadcast TV coverage

Tips for securing broadcast TV coverage

Broadcast TV coverage can be one of the most impactful tools in our PR toolbox, so much so that we recommend clients always look for ways to create visuals and those “TV moments” that yield an opportunity to get on the news. When planning annual fundraisers, openings of new locations, or other major events, always think of ways to include elements that could make for good TV visuals.