Blog

Our blog gives social entrepreneurs, leaders and marketers of purpose-driven brands expert insights and practical advice to share their stories of impact and engage with their stakeholders.

Typing
October 28, 2019

So you want to get published? Here’s our guide to create your contributed article strategy

For CEOs and subject matter experts who are looking for ways to increase awareness of their brand and become an authority in their field, writing and publishing articles is a fantastic way to share expertise, insights, and opinions.
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Spotlight
September 30, 2019

CEO in the spotlight

When people think of PR, they often think about garnering media coverage and critical acclaim for a company or organization’s product or service. But as a company or organization grows, it is also important, if not expected, for the CEO or executive director to share the spotlight as the face of the brand. “Expert positioning” is a facet of an overall PR strategy that builds visibility, credibility, and recognition for the organization’s leadership and creates avenues to share their voice and vision within an industry.
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Solving rubix cube
August 29, 2019

PR is for problem solving

What is the business challenge you hope PR will solve? PR can be an extremely effective tool for specific business challenges and for this reason, it should be an integral part of many brands’ marketing plans. However, being able to articulate the challenge and why you think PR can help solve that challenge is critical in order to gauge the success of the campaign.
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July 29, 2019

So you want to be on the cover of The New York Times? Let’s chat about PR expectations

Public relations can be a very powerful and valuable tool as part of an overall marketing strategy; however, it is important to have realistic expectations for your PR program.
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June 28, 2019

Maintaining authenticity of purpose: Sharing your impact when impact is no longer unique

The term “purpose-driven” has become a mainstream concept in the for-profit world and while these changes in corporate behavior are welcome, there is now a question of how to express brand purpose in an authentic manner. How do we continue to share stories of social impact when social impact itself has become “mainstream?”
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Bison fighting
May 24, 2019

PR FTW! When and why public relations strategy beats out paid advertising

Targeted ad campaigns and strategic placements certainly have a time and place in almost every marketing strategy and can be an effective tool to drive awareness. But with PR as part of the equation, advertising dollars can go further as ads help to reinforce PR messages.
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