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Communications Tips + Best Practices

Our blog gives leaders and marketers of purpose-driven businesses expert insights and practical advice to share their stories and position themselves as a leader in their field.

ZMOT: Your online presence is key to the PR pitch

ZMOT: Your online presence is key to the PR pitch

In the PR world, “Zero Moment of Truth” is the moment a reporter is “sold” on your pitch. How do you convert the lead to the sale, or in our case, the pitch to the feature story? The answer is all in your online presence.

Using PR to put your cause in the spotlight

Using PR to put your cause in the spotlight

Practically overnight, Shannon Watts went from stay-at-home mom to founder of the largest gun violence prevention organization in the United States. How? Hard work, a team of angry and dedicated moms, and PR.

Tips for securing broadcast TV coverage

Tips for securing broadcast TV coverage

Broadcast TV coverage can be one of the most impactful tools in our PR toolbox, so much so that we recommend clients always look for ways to create visuals and those “TV moments” that yield an opportunity to get on the news. When planning annual fundraisers, openings of new locations, or other major events, always think of ways to include elements that could make for good TV visuals.

PR is like a personal fitness routine

PR is like a personal fitness routine

Like personal fitness, PR is a “lifestyle” – something you always do. Results do not come without effort or consistency. Prioritizing PR as part of your ongoing marketing strategy has many benefits beyond just name recognition. Purpose-driven organizations should look at PR as a means to increase awareness and visibility for their cause, generate recognition for their work, connect with key audiences, and amplify the voice of the organization.

Your 2021 resolution: Produce thought leadership content

Your 2021 resolution: Produce thought leadership content

As a leader of a purpose-driven company, sharing your stories, your expertise, your perspective, and your mission is a must. If you are working to solve the world’s greatest problems, people need to know about it. How do you do this? By producing quality thought leadership content.