Communications Tips + Best Practices
Our blog gives leaders and marketers of purpose-driven businesses expert insights and practical advice to share their stories and position themselves as a leader in their field.
Like personal fitness, PR is a “lifestyle” – something you always do. Results do not come without effort or consistency. Prioritizing PR as part of your ongoing marketing strategy has many benefits beyond just name recognition. Purpose-driven organizations should look at PR as a means to increase awareness and visibility for their cause, generate recognition for their work, connect with key audiences, and amplify the voice of the organization.
As a leader of a purpose-driven company, sharing your stories, your expertise, your perspective, and your mission is a must. If you are working to solve the world’s greatest problems, people need to know about it. How do you do this? By producing quality thought leadership content.
In the modern world of communications, earned media is only a small piece of the pie when it comes to PR. To really win at the PR and communications game, communications professionals should look at a more holistic approach such as the “PESO Model.”
Pitching is a game of finesse. Here we uncover the anatomy of a pitch and share our pro-tips to separate your pitch from the crowd.
Just like planning, taking the time to prep and develop your PR toolkit is key to a successful PR strategy. Make sure you check off the 8 items on our prep list before you start pitching.