Our blog gives social entrepreneurs, leaders and marketers of purpose-driven brands expert insights and practical advice to share their stories of impact and engage with their stakeholders.
January 11, 2020
If you have news to share and want to secure feature stories in coveted media outlets, any PR person will tell you that the pitch is the single most important part of the media outreach process and often makes the difference between oodles of feature stories or no coverage at all. Blog, Insights + Tips
October 28, 2019
September 30, 2019
When people think of PR, they often think about garnering media coverage and critical acclaim for a company or organization’s product or service. But as a company or organization grows, it is also important, if not expected, for the CEO or executive director to share the spotlight as the face of the brand. “Expert positioning” is a facet of an overall PR strategy that builds visibility, credibility, and recognition for the organization’s leadership and creates avenues to share their voice and vision within an industry. Blog, Insights + Tips
August 29, 2019
What is the business challenge you hope PR will solve? PR can be an extremely effective tool for specific business challenges and for this reason, it should be an integral part of many brands’ marketing plans. However, being able to articulate the challenge and why you think PR can help solve that challenge is critical in order to gauge the success of the campaign. Blog, Insights + Tips
July 29, 2019
June 28, 2019
The term “purpose-driven” has become a mainstream concept in the for-profit world and while these changes in corporate behavior are welcome, there is now a question of how to express brand purpose in an authentic manner. How do we continue to share stories of social impact when social impact itself has become “mainstream?” Blog, Insights + Tips
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