There is much uncertainty and so many unknowns as the COVID-19 crisis escalates each day. However, there are countless stories of people finding ways to be a light in the darkness. We’ve compiled list of just a few things people are doing to help others to inspire and bring some hope and much-needed peace to this wild and crazy time. Blog, Insights + Tips

If you want to gain exposure as a thought leader or subject matter expert, we recommend first developing a solid personal brand strategy and creating searchable content that demonstrates your expertise and the message you want to share. Blog, Insights + Tips

Guest blogging puts you in front of a target audience and serves as a platform to educate, inform, and showcase your expertise. In addition, this strategy is a great way to generate backlinks to your own site and build both domain authority and brand awareness. Blog, Insights + Tips

If you have news to share and want to secure feature stories in coveted media outlets, any PR person will tell you that the pitch is the single most important part of the media outreach process and often makes the difference between oodles of feature stories or no coverage at all. Blog, Insights + Tips

For CEOs and subject matter experts who are looking for ways to increase awareness of their brand and become an authority in their field, writing and publishing articles is a fantastic way to share expertise, insights, and opinions. Blog, Insights + Tips

When people think of PR, they often think about garnering media coverage and critical acclaim for a company or organization’s product or service. But as a company or organization grows, it is also important, if not expected, for the CEO or executive director to share the spotlight as the face of the brand. “Expert positioning” is a facet of an overall PR strategy that builds visibility, credibility, and recognition for the organization’s leadership and creates avenues to share their voice and vision within an industry. Blog, Insights + Tips