Our blog gives social entrepreneurs, leaders and marketers of purpose-driven brands the inspiration, expert insights, and practical advice to share their stories of impact and engage with their stakeholders.
January 15, 2015
December 22, 2014
As a business owner, you are busy! Running from meeting to meeting, managing employees, composing budgets and planning, ensuring your product is getting out the door or your service quality is top-notch, the list goes on…and while you are probably thinking that you need to market and promote your business, the last thing you have time for is actually sitting down to do so. That’s where an outside agency comes in. Blog, Insights + Tips
December 18, 2014
Measurement Matters: The Importance of Tracking and Reporting in Marketing + Public Relations [INFOGRAPHIC]
Public relations professionals used to measure communication success via advertising value equivalents (AVEs). AVE is what your editorial coverage would cost if it were advertising space (or time). However, when tackling internal communications, marketing collateral, social media, and other efforts outside of media outreach, different metrics are needed. Blog, Insights + Tips
November 17, 2014
October 28, 2014
Although you don’t have to etch this into stone, you should definitely take notes and make sure you are following these guiding principles for content marketing. There are plenty of professionals that “get it,” but for businesses new to the game of creating editorial strategies as a way to connect with their customers, these 10 commandments will set the stage to ensure that you create meaningful content that gets noticed and produces measurable results. Blog, Insights + Tips
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