Blog

Our blog gives social entrepreneurs, leaders and marketers of purpose-driven brands expert insights and practical advice to share their stories of impact and engage with their stakeholders.

Valentine's Day marketing
February 8, 2015

Getting Ready for Valentine’s Day: How to Show Your Customers/Partners/Vendors Love

As Cupid’s big day rapidly approaches, you might be wondering how to show your customers your love and appreciation for their business.
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Ways to get your business in the news
January 26, 2015

Top 5 Tips to Get Your Business in the News

There’s hardly a better way to raise awareness and expand business than getting your work featured in news media. As you’re making waves in your field, it only makes sense to want to share what you’ve accomplished with the world. So how do you go about garnering press attention?
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Social media icons on smart phone
January 21, 2015

Six Social Media Trends to Watch for in 2015

Social media tips from guest blogger Molly Dugan of Social Road Map.
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Denver PR expert
January 15, 2015

Two Methods to Establish Your Expertise

As a business, you know that customers are after one thing above all else–value. That value can take the form of convenience, low pricing, and/or high quality. However, to compete in the market, businesses have to know their field well.
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PR
December 22, 2014

Top Reasons to Work With a Marketing and PR Agency

As a business owner, you are busy! Running from meeting to meeting, managing employees, composing budgets and planning, ensuring your product is getting out the door or your service quality is top-notch, the list goes on…and while you are probably thinking that you need to market and promote your business, the last thing you have time for is actually sitting down to do so. That’s where an outside agency comes in.
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December 18, 2014

Measurement Matters: The Importance of Tracking and Reporting in Marketing + Public Relations [INFOGRAPHIC]

Public relations professionals used to measure communication success via advertising value equivalents (AVEs). AVE is what your editorial coverage would cost if it were advertising space (or time). However, when tackling internal communications, marketing collateral, social media, and other efforts outside of media outreach, different metrics are needed.
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