Our blog gives social entrepreneurs, leaders and marketers of purpose-driven brands expert insights and practical advice to share their stories of impact and engage with their stakeholders.

social media
February 3, 2014

How to Create Social Media Content

Managing social media can be a beast. Not only is it difficult to maintain a consistent posting schedule, but finding time to research content that is meaningful, genuine, and engaging is no easy task. However, there are strategies you can implement today that will help your small business create compelling social media content that is […]
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January 17, 2014

Top Five Facebook Relationship Rules for Business

Social media is all about relationships, particularly on Facebook. This is critical to remember as a small business using Facebook as a marketing platform. It doesn’t matter what your message is, people won’t listen if you aren’t trying to engage and relate to them authentically. There are many ways to do this, but here are […]
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January 1, 2014

New Year Ways to get Involved & Grow Your Biz

As we kick off the New Year, many of us are looking forward to a fresh start and one of your ongoing resolutions may be to grow your business. With relationships being at the core of any small business effort, getting and staying involved in your community throughout the year is a great way to […]
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holiday giving
December 16, 2013

Holiday Giving in Business Year-Round

As we gear up for the holidays and the New Year is in sight, it is the perfect time to reflect on what we have accomplished this year and focus on where we’re headed in the next. Whether you’re a small business owner or a corporate professional, one thing to you should credit to your […]
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November 26, 2013

Business Lessons from Thanksgiving

Thanksgiving offers important reminders for both PR and marketing professionals and small business owners. As we gather around the table this week and enjoy the company of good friends and family, let’s remember the following tips that help us have both a Happy Thanksgiving and a happy business. Planning— Just like a Thanksgiving meal, your […]
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Social media word art image
October 19, 2013

Using Social Media to Generate a Loyal Customer Following

It’s the question on most small business owners’ minds: How do I use social media to drive people to my business? With a few minor adjustments to your social media strategy, it may be easier than one believes. According to, “77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business […]
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