Our blog gives leaders and marketers of purpose-driven businesses expert insights and practical advice to share their stories and position themselves as a leading authority in their field.


Business Lessons from Thanksgiving

Thanksgiving offers important reminders for both PR and marketing professionals and small business owners. As we gather around the table this week and enjoy the company of good friends and family, let’s remember the following tips that help us have both a Happy Thanksgiving and a happy business. Planning— Just like a Thanksgiving meal, your […]
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Using Social Media to Generate a Loyal Customer Following

It’s the question on most small business owners’ minds: How do I use social media to drive people to my business? With a few minor adjustments to your social media strategy, it may be easier than one believes. According to Entrepreneur.com, “77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business […]
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