Our blog gives social entrepreneurs, leaders and marketers of purpose-driven brands expert insights and practical advice to share their stories of impact and engage with their stakeholders.

Solving rubix cube
August 29, 2019

PR is for problem solving

What is the business challenge you hope PR will solve? PR can be an extremely effective tool for specific business challenges and for this reason, it should be an integral part of many brands’ marketing plans. However, being able to articulate the challenge and why you think PR can help solve that challenge is critical in order to gauge the success of the campaign.
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July 29, 2019

So you want to be on the cover of The New York Times? Let’s chat about PR expectations

Public relations can be a very powerful and valuable tool as part of an overall marketing strategy; however, it is important to have realistic expectations for your PR program.
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June 28, 2019

Maintaining authenticity of purpose: Sharing your impact when impact is no longer unique

The term “purpose-driven” has become a mainstream concept in the for-profit world and while these changes in corporate behavior are welcome, there is now a question of how to express brand purpose in an authentic manner. How do we continue to share stories of social impact when social impact itself has become “mainstream?”
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Bison fighting
May 24, 2019

PR FTW! When and why public relations strategy beats out paid advertising

Targeted ad campaigns and strategic placements certainly have a time and place in almost every marketing strategy and can be an effective tool to drive awareness. But with PR as part of the equation, advertising dollars can go further as ads help to reinforce PR messages.
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Two women in conversation
April 15, 2019

The importance of responsible storytelling

What is responsible storytelling? In short, it refers to a mindful and empathetic approach to storytelling which balances both the needs of the organization and the individuals whom the organization serves.
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March 29, 2019

Every month is B Corp Month

The month of March is officially “B Corp Month,” a celebration of purpose-driven companies and their missions to promote positive change, but promoting the value of “using business as a force for good” is something we can communicate all year long.
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