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PR Tips for Purpose-Driven Organizations

 

Expert insights and practical PR advice for leaders and marketers of purpose-driven organizations.

How to choose the best earned media strategies when you have a limited budget

How to choose the best earned media strategies when you have a limited budget

When resources are tight, it can put a squeeze on PR efforts for purpose-driven organizations. That’s why it’s crucial to focus on efficient, results-oriented strategies. Here we share the most effective earned media tactics, weighing their pros and cons, to fine-tune your PR activities and reach your organization’s goals.

How to get comfortable in the PR spotlight

How to get comfortable in the PR spotlight

There are leaders who are comfortable with the attention PR brings and others who shy away from the spotlight altogether. As a purpose-driven leader, the world needs to hear from you. It’s time to get comfortable with the spotlight.

How to write a GREAT press release and common mistakes to avoid

How to write a GREAT press release and common mistakes to avoid

As a marketing/comms pro for a purpose-driven organization, you likely know what a press release is and that you should use a press release to share news. But what makes a good press release great? There are a lot of nuances to writing a press release that will yield coverage, but the key takeaways are to keep it interesting and make sure it is actually newsworthy.

How to use thought leadership to become an influencer for the greater good

How to use thought leadership to become an influencer for the greater good

Want to be an influencer who works for the greater good? The good news is that you don’t have to do silly dances on TikTok in order to get noticed, you just need to execute a good thought leadership strategy. If you are trying to increase visibility for your cause, it is vitally important to create a platform from which to share your message and capture the attention of your audience.

Why you must use social media to get in front of journalists

Why you must use social media to get in front of journalists

Muck Rack’s 2022 State of Journalism Report shows that journalists are utilizing just about every social media platform in their reporting and research and the percentage of journalists who utilize social media platforms is growing each year. Here’s how to maximize the impact of your social media channels and tailor your content to pique the interest of reporters.

How to nail a media interview

How to nail a media interview

Media interviews have many great benefits for your organization, so taking the time to prepare and nail the interview is always worth the effort. A successful interview will position you as an expert in your field, generate awareness for your cause, and can be a great point of differentiation from your competitors.

Want to do PR? Here’s how to get started

Want to do PR? Here’s how to get started

If you’ve been thinking about implementing a PR strategy for your business for the first time, start by setting goals and building a PR plan to help achieve those goals. You don’t need to hire an expensive agency to implement your PR strategy, having a plan and dedicating a chunk of time each month to execute your strategies will do the trick.