Our blog gives social entrepreneurs, leaders and marketers of purpose-driven brands expert insights and practical advice to share their stories of impact and engage with their stakeholders.

Bison fighting
May 24, 2019

PR FTW! When and why public relations strategy beats out paid advertising

Targeted ad campaigns and strategic placements certainly have a time and place in almost every marketing strategy and can be an effective tool to drive awareness. But with PR as part of the equation, advertising dollars can go further as ads help to reinforce PR messages.
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Two women in conversation
April 15, 2019

The importance of responsible storytelling

What is responsible storytelling? In short, it refers to a mindful and empathetic approach to storytelling which balances both the needs of the organization and the individuals whom the organization serves.
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March 29, 2019

Every month is B Corp Month

The month of March is officially “B Corp Month,” a celebration of purpose-driven companies and their missions to promote positive change, but promoting the value of “using business as a force for good” is something we can communicate all year long.
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Video camera
February 15, 2019

How to ace the interview: Tips for success when you go on camera

Getting a spot on broadcast television is a big deal, you now have the opportunity to get your company and your mission in front of thousands of viewers. So how do you best prepare your spokesperson to make the most of local airtime?
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Make it happen journal
January 11, 2019

Our declaration of purpose

With the new year comes new beginnings, renewed energy, and resolutions. We think the new year is also a great time to declare our purpose.
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Man and woman in conversation with post-it notes on the wall
May 17, 2018

Tips for forging media relationships

Expanding your media network is a great way to continue strengthening your brand awareness. The key to a successful media relations strategy is to establish mutually beneficial relationships with those who can bring awareness to your brand. 
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