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How to pitch for PR

Pitching for newbies – The 3rd P of the “7P’s of PR”   Good stories don’t make it into the news cycle if you don’t tell them. And unless you are an incredibly famous person and/or one of the most sought-after voices in your industry, you’re going to have to...

How to approach PR

What is our approach to PR? We call it the “7 Ps of PR.”   In our view, PR is an important tool to amplify the voice of the brand – be it a company, nonprofit, or individual. We believe there is tremendous value in sharing stories and expertise...

The need for PR planning

You wouldn’t start a road trip without a destination in mind.   You wouldn’t pull out of your driveway to start a fun road trip without first deciding where you were going, would you? If you just started driving you’d certainly end up somewhere, but how...