Apr 12, 2024 | Blog
A well-crafted, informative media kit can help your organization stand out from the competition Consider this: a reporter is working on a feature-length article about Pride Month and wants to include a local organization that supports LGBTQ+ individuals. In...
Mar 12, 2024 | Blog
When an earned media opportunity arises, make sure your spokesperson has what they need to succeed It’s happened. The moment you’ve been wishing for – a reporter from an influential national media outlet has responded to your pitch and wants to interview...
Feb 12, 2024 | Blog
When it comes to PR planning, put your time toward the results that work best for you As a marketer for a purpose-driven company or a non-profit organization, you may have limited resources – staff, time, and budget – to name a few. As such,...
Dec 13, 2023 | Blog
Whether it’s local or national, consumer, or trade, print, online, TV, radio, or podcast, here are tips to prep for successful media interviews Receiving a request for a media interview is always a win. It is the opportunity to show off your expertise in...
Nov 16, 2023 | Blog
Five reasons your competitors may be getting more media attention and what to do about it There is nothing quite as annoying as seeing a peer/competitor get a feature-length story in a top-tier outlet and wondering why they were picked to get the coveted...
Oct 12, 2023 | Blog
10 ways you can make PR a waste of your valuable time, budget, and resources Time, budget, staff, expertise – these are all things we wish we had MORE of! As a marketer of a nonprofit or a purpose-driven business who understands the value of PR, you know...
