PR pitching secrets from the pros

You have news you want to share and want to get media coverage about it. So you’ve created a press release and put it on the wire, and now you wait until the media hits roll in, right? Well, sort of. When you place a press release on the wire you may get a few press...

CEO in the spotlight

When people think of PR, they often think about garnering media coverage and critical acclaim for a company or organization’s product or service. Media coverage and third party endorsements are an incredibly powerful tool to boost sales, drive donations, and grow...

PR is for problem solving

“What is the business challenge you hope PR will solve?” Alternatively said, “what is the business opportunity that PR will help you take advantage of?” These are the first two questions we ask when speaking to prospective clients. We want to know what are the reasons...