INSPIRED IMPACT™ is an ongoing blog series that gives voice to social entrepreneurs and leaders of purpose-driven organizations who are making an impact in their communities, industries, and around the world.
Patricia Karpas is the Co-founder of Meditation Studio, and Head of Content for Meditation Studio and Muse® headquartered in Denver. Follow them on Facebook, Twitter, Instagram and LinkedIn and learn more at meditationstudioapp.com.
WHAT DO YOU DO?
Meditation Studio by Muse® is a 5-star app that was named by Apple as one of the 10 best apps of the year. It has more than 500 meditations and six courses, and each original and exclusive meditation is designed to help us be calmer and more grounded, but also to inspire us as we go through life and encounter all of life’s challenges. There are more than 50 hand-selected teachers who create inspirations and guided meditations on everything from stress to happiness, confidence, relationships and so much more. This app was created based on our mission to have a greater and more meaningful impact on people’s lives.
WHY DO YOU DO IT?
We are driven by our goal to help more and more people learn to meditate. We deeply believe in the power of meditation to transform lives and to help people feel more resilient, more grounded, less stressed and, overall, happier with their lives. Our business is driven by our mission to do work that is in sync with our purpose and to help others in the process.
WHAT IMPACT ARE YOU MAKING?
We hear from our customers every day that they are grateful for our app in so many ways. They tell us that they are sleeping better, feeling less stressed, improving relationships and are happier in general. The reviews we receive each day remind us that we are having an impact and this fuels us to move forward during the toughest of days.
WHAT (OR WHO) INSPIRES YOU TO MAKE THIS IMPACT?
My co-founder, Cyd Crouse, and I are inspired by our customers.
WHAT’S YOUR BIG DREAM FOR THE ORGANIZATION AND THE IMPACT YOU WANT TO MAKE?
We would like to impact millions of people worldwide. Our dream is that more than 20 million more people are meditating over the next five years. We hope to inspire people to live happier and healthier lives. We also hope for more and more people to realize that we are all truly connected by our common humanity.
WHAT RESOURCES DO YOU NEED TO MAKE THOSE DREAMS COME TRUE?
A great team to help build our business and fuel our growth.
WHAT IS (OR HAS BEEN) YOUR BIGGEST CHALLENGE?
Our app is most ‘loved’ when people experience it. It’s difficult to market a product that needs to be experienced to fully grasp its potential impact, so we try to find different ways to let people know what they’ll get when they download and use the app. Communicating and marketing the ‘richness’ of our app has always been a challenge.
WHAT WORDS OF ADVICE DO YOU HAVE FOR OTHER LEADERS LOOKING TO MAKE AN IMPACT?
Find your purpose and do what you love…and you will always have an impact.
HOW CAN OTHERS SUPPORT YOU OR YOUR CAUSE?
Download and subscribe to our app, Meditation Studio by Muse®, through the App Store. Listen to our podcast, Untangle, available where you find all podcasts.
Orapin Marketing + Public Relations is an award-winning agency that generates awareness, engagement, and, ultimately, support for purpose-driven organizations. We amplify their voice and reach so they can increase their income and impact. If you would like to be featured on INSPIRED IMPACT™, reach out to firstname.lastname@example.org.