INSPIRED IMPACT is an ongoing blog series that gives voice to social entrepreneurs and leaders of mission-driven organizations who are making an impact in their communities, industries, and around the world.
WHAT DO YOU DO?
We help leaders of purpose-driven companies fuel their business growth through digital marketing.
WHY DO YOU DO IT?
We elevate and amplify purpose-driven businesses so that they can do the most good for the world.
WHAT IMPACT ARE YOU MAKING?
Over the course of our 10 years in business, we have helped leaders of more than 300 companies move their businesses forward – driving real-world solutions – for their customers and communities. We have fueled the growth of a wide range of businesses, non-profits, and organizations seeking to make a positive impact in their sectors. As a 1% for the Planet partner, we have also donated to environmental causes. We were also recently recognized as a “Best for Colorado” Honoree for our contributions in the state.
WHAT (OR WHO) INSPIRES YOU TO MAKE THIS IMPACT?
We are inspired by a host of individuals and groups providing resources and support for environmental causes and helping to fuel the conscious capitalism movement. Yvon Chouinard and Patagonia, comes to mind as one individual who has really elevated this conversation. Our inspiration comes from the idea that as part of the small business community, we have an obligation to leverage our position to amplify conversations about environmental stewardship and lead by example.
WHAT’S YOUR BIG DREAM FOR THE ORGANIZATION AND THE IMPACT YOU WANT TO MAKE?
Ultimately, we want to be able to say that we inspired others to positive, purposeful action and that we left the world a better place than when we embarked on this adventure.
WHAT RESOURCES DO YOU NEED TO MAKE THOSE DREAMS COME TRUE?
Validation and amplification. If we can establish proof mechanisms and have a larger platform from which to elevate our message of that a strong economy and healthy environment aren’t mutually exclusive, that would be fantastic.
WHAT IS (OR HAS BEEN) YOUR BIGGEST CHALLENGE?
Certainly there have been many challenges along our journey (and we look forward to many more!). Our biggest challenge is probably creating the consistency from which we can make predictable business decisions and be able to fully fund and support our efforts to spread the message that businesses can work altruistically to fuel their growth and deliver amazing results for all their stakeholders.
WHAT WORDS OF ADVICE DO YOU HAVE FOR OTHER LEADERS LOOKING TO MAKE AN IMPACT?
Keep going. Growth tends to not be linear and your efforts build upon one another to really deliver results.
HOW CAN OTHERS SUPPORT YOU OR YOUR CAUSE?
Joining the movement! Make stewardship a part of your ethos and allow your culture to inspire others.
Orapin Marketing + Public Relations is an award-winning communications agency that generates awareness, engagement, and, ultimately, support for mission-driven organizations. We amplify their voice and reach so they can increase their impact. If you would like to be featured on INSPIRED IMPACT, reach out to firstname.lastname@example.org.