Event Publicity
The National ADA Symposium is an annual conference on the Americans with Disabilities Act (ADA). Sponsored by the ADA National Network, the National ADA Symposium is designed to provide practical information and training on the implementation of the Americans with Disabilities Act. The 2014 National ADA Symposium was hosted by the Great Plains and Rocky Mountain ADA Centers, two of the ADA National Network’s 10 regional centers.
Case Study: National ADA Symposium
Objectives
- To increase and enhance communications for and attendance of the 2014 National ADA Symposium.
- To attract a target audience of private and public sector individuals to attend the event, with a specific emphasis on ADA coordinators, advocates, architects, code officials, educators, government officials, human resource specialists, the business community, individuals with disabilities and their family members and service provides.
Work
We worked with the 2014 National ADA Symposium’s hosts to provide marketing support to promote the four-day conference held in Denver. As a part of our efforts, we developed various communications materials to reach targeted audiences including a brochure, direct mail pieces, emails, social media posts, byline articles, a press release, and an online promotional toolkit.
Highlights
The Symposium sold out in a record amount of time. Our marketing efforts significantly enhanced and introduced new lines of communication for the event and built event awareness in the Denver Metro area and throughout the disability and business community nationwide.