Happy New Year” by Amodiovalerio Verde is licensed under CC BY 2.0

As we kick off the New Year, many of us are looking forward to a fresh start and one of your ongoing resolutions may be to grow your business. With relationships being at the core of any small business effort, getting and staying involved in your community throughout the year is a great way to start.

Join Your Local Chamber of Commerce

One of the best ways to get involved in your community is to join your local Chamber of Commerce. Dedicated to helping small businesses succeed, these nonprofit organizations stay busy year-round planning and hosting a variety of networking groups, business luncheons, and fundraisers focused on strengthening the business community. Being a member is a great way to support the local economy as well as tell others about your business, generate interest, and start building loyal customers. The more involved you get – such as sitting on a committee – the better as it will give people a chance to really get to know you. And remember, people like to work with those they know, like and trust.

Sit on the Board of a Local Non-Profit Organization

Another great way to get involved in your community, get your name out there, and build a strong, regular customer base is to join the board of a local non-profit. Find an organization in your neighborhood that means something to you and figure out how you can donate your spare time (we know, you don’t have much) and/or expertise to help that organization grow. Not only will you feel personally fulfilled serving others but you’ll know you’re helping contribute to your growing local business economy. Additionally, your philanthropy will show others in the community that you care about others, not just the success of your small business, and people like supporting those who support causes they care about..

Link Up with Industry Associations

A final way to make great connections that can boost business is to join a local chapter of a well-known industry organization (e.g. Colorado Small Business Development Association, Colorado Restaurant Association, Colorado Retail Council, etc.). Your membership will help you learn how to solve new business challenges, meet others who are also facing similar problems, and build professional and personal friendships. Industry associations offer targeted workshops, seminars, luncheons, and retreats specifically addressing the problems and solutions your business needs.

What are your small business New Year’s resolutions this year? How will you make an impact on the communities you serve that can indirectly grow your business? Join the conversation using #NewYear4Biz at @OrapinMarketing.

Looking for additional ways to increase your community connection beyond these initiatives? Orapin Marketing + Public Relations can help boost your business’ visibility and credibility with the help of a relationship marketing program. Give us a call today to see how you can grow and prosper at 303.630.9527 or email hello@orapinmarketing.com.

Author: Angela Shugarts, PR Strategist for Orapin Marketing + Public Relations | @angelashugarts


Rhiannon Hendrickson
About the Author: Rhiannon Hendrickson

Rhiannon Hendrickson is the founder and CEO of Orapin Marketing + Public Relations, which helps purpose-driven businesses increase visibility, expand the reach of their message, and become sought-after industry leaders. She has worked with organizations of all sizes across myriad sectors to develop memorable and effective communications programs that generate awareness, engagement, and, ultimately, support for those that are making a meaningful impact.

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