Each month, we feature a guest blog post with success stories and other great information and advice we think thriving local businesses would care about. This month’s post comes from Niki Lopez,  founder of Focus Marketing + PR.

Google is a very user-friendly platform, but that sometimes tricks people into thinking that setting up and maintaining a Google AdWords campaign doesn’t require much work or ongoing maintenance. In reality, outsourcing Google AdWords setup and ongoing maintenance makes a lot of sense for most small to medium-sized businesses.

Outsourcing Google AdWords

Outsourcing Google AdWords setup to a marketing professional ensures that you maximize results and minimize your spending on keywords each month. Hiring someone who is well-versed in AdWords will quickly pay off for most businesses trying to expand their reach.

It’s important to remember that setting up an AdWords account isn’t the end of the road–running a successful Google campaign requires ongoing maintenance. This requires time that most small business owners feel could be better spent on doing the things they do best. A marketing professional can dedicate the necessary time to updating keywords and adjusting based on your individual results.

Another reasons for outsourcing Google campaigns is that the world of Google is constantly changing. We strongly recommend hiring a marketing professional who is Google Certified (like Focus!) because they will be best prepared to adapt your campaign in response to new innovations and requirements. Thoughts on the best approach to SEO are constantly changing, and a Google Certified professional will have all the latest information about how Google is reacting to those changes.

Remember that once your campaign is up and running, you need to budget for ongoing maintenance as well as the actual monthly ads. Outsourcing to someone who offers a reasonably priced package for setup and maintenance might seem intimidating at first, but we can assure you that you will see better results from your Google ad campaigns.

If you are interested in outsourcing Google AdWords to an experienced and Google Certified professional, check out Focus Marketing + PR.


(Originally posted at www.focusmarketingandpr.com)

Author: Niki Lopez

Niki Lopez founded Focus Marketing + PR in 2009 with the vision of providing small and medium-sized businesses with tools to navigate the changing marketplace. A Colorado native, Niki began her career in broadcast journalism as a producer and sports reporter for NewsRadio 850 KOA in the Denver metro area. In 2009, Niki decided to follow her dream of owning a marketing and public relations firm. Niki currently resides just north of Denver with her husband Cory, son Brooks, daughter Teddy, and her three dogs, Miranda, Leo and Hazel. In her free time, she is an avid reader and enjoys working out and taking care of her kiddos.