Inward Fitness Publicity Campaign


Inward Fitness is a Denver-based, family-owned training facility specializing in personal training, corporate wellness programs and group fitness classes. Inward Fitness is owned by Colorado natives Daniel and Bridgette Ward who have become known as “trainers to the stars” boasting a client roster including Governor John Hickenlooper, Denver Post Editor Gregory Moore and other high-profile CEOs and socialites.



Case Study



  • To build brand awareness of Inward Fitness and its service offerings in the Denver area.


  • To establish Daniel as an expert and reliable source in the areas of fitness, nutrition, health and wellness and corporate wellness programs.



We worked with Inward Fitness to promote the business, build it’s brand awareness and establish Daniel as an expert for two years. During that time, we developed various press materials including press releases, press pitches, press kits, executive bios, publicity campaigns and more; as well as marketing collateral materials to build the brand’s awareness.



During our tenure working with Inward Fitness, we secured numerous appearances for Daniel on 9News, Colorado’s Best and the Denver Business Podcast. Additionally, we garnered placements in publications including 5280, Denver Post’s YourHub edition, Denver Business Journal, and ColoradoBiz Magazine. The press coverage has covered all aspects of the company’s athletic training services and corporate wellness programs and has created substantial brand awareness for Inward Fitness, as well as establishing Daniel as a fitness and corporate wellness expert in the Denver Metro area.


Click on image above to see slideshow of just some of our results.