Do you need to drive awareness? Better engage with the community? Increase trust and credibility? Tell your story in ways that inspire and incite action?
We can help.
Some of our clients have specific, defined needs and some may not have a strategic communications plan yet. We can help with any project, no matter the starting place. While our specialties include media relations, community relations, expert positioning, and content creation, we know that our efforts must fit strategically within your overall communications program and work collaboratively with everyone involved. In order to achieve the kind of results that truly make an impact, a company’s communication efforts must be integrated and all parties must be working toward the same goal. And that’s exactly what we do.
What We Do
Strategy + Planning
We value those who are filling buckets with their blood, sweat, and tears in pursuit of their cause to make the world a better place. We’ll define your messaging and craft a strategic communications plan to take your marketing efforts to the next level. Your goals are our goals. Let’s make a plan to inspire and engage both existing stakeholders and new audiences.
- Communications audits
- Message development
- Strategic communications planning
- Crisis communications planning
Media + Influencer Relations
We want a world where our thoughts, conversations, and social media feeds are predominantly filled with good news and stories of hope and inspiration as opposed to negativity, fear, and anger. We’ll identify the stories worth telling, craft the message, and create opportunities to tell those stories through the media and influencers. We want the world to know who is working to improve it.
- Media and influencer outreach
- Corporate announcements
- Store openings
- Product/service launches
- Publicity events
- Media tours and events
- Media training
We’ll find ways to showcase your expertise and establish your credibility as a go-to subject matter expert and influencer in your community and industry. You are the changemaker, let’s share your good ideas with the world.
- Article writing and placement
- Speaking engagements
- Award submissions
We’ll help you foster mutually beneficial partnerships, execute public awareness and education campaigns, and become an influential and sought-after organization in the community. We live by the motto that a rising tide lifts all ships.
- Strategic partnerships
- Public awareness and education campaigns
- Stakeholder engagement initiatives
- Cause marketing campaigns
Owned Media Storytelling
You have a blog, social media channels, newsletter and other communications channels through which to tell your story. What you don’t have is a strategy or time to consistently create meaningful content to tell your stories and engage your stakeholders. We can help increase your impact with intelligent content, created in your voice, and a detailed strategy to achieve your goals.
- Content strategy + editorial calendars
- Social media posts
- Case studies
- Customer testimonials/storytelling
- Annual reports
- Newsletter articles/content
- Marketing and sales collateral
- Website copy
Monthly meetings and on-call support for those who need help making their communications efforts more efficient and effective. We’ll set goals, share best practices, offer advice and expertise, and work through actionable steps to get the word out about your meaningful work.
- Goal setting
- Action plans
- Best practices
"The time we've spent working with Orapin has been a phenomenal learning and growth experience for my company. I'm incredibly proud to have them on my side and excited to continue to work with them moving forward."
Cortland Mathers-Suter, AspenRidge Recovery
"Orapin has become a vital part of our PR team. They creatively strategize with us and align our goals for growth with a focused PR plan that has helped us tell our story. Their expertise and results-driven approach have been invaluable."
Dave Brower, Argus Event Staffing
"Working with Rhiannon has been critical in helping our very unique organization become less of Denver's best kept secret! She helped us conceptualize the structure of our new website, draft our partner profile questionnaire, and consulted on the script for our promo video. She is currently working on our owned strategy content, including our blog structure and content, our internal communications and our newsletter. We are grateful for Rhiannon's steadiness, professionalism, and personalized service, as it is mixed with genuine concern and care for SVP and our impact in the community."
Maggie Lea, SVP Denver
"Working with Orapin has been the easiest ROI decision for a small business owner like me to make. Our revenue has increased in direct relation to the appearances and publications they have booked for us, more than what our fees to them have been. The team is a dream to work with, excellent communicators and fast in their response."
Kerri Butler, A Touch of Bliss