Feb 24, 2016 | Blog, PR + Thought Leadership Tips
So you have big news. And you are pretty sure that every newspaper and TV station in your region should cover it, after all, this news is the biggest thing to happen to your company in the past five years. But then your pitch email receives no response. Your press...
Feb 10, 2016 | Blog, PR + Thought Leadership Tips
Public relations is all too often an afterthought in a business’ marketing budget. Why spend time and resources on PR? Here are a few telltale signs that you need to invest in public relations. 1. Your competition continues to pop up in the headlines. When your main...
Nov 30, 2015 | Blog, PR + Thought Leadership Tips
What is public relations? Clients, friends and relatives ask us this question all the time. Most have a vague idea that public relations fits under the marketing umbrella and that is somehow involves press releases. However, more often than not we get the following...
Oct 15, 2015 | Blog, PR + Thought Leadership Tips
If you work in a field that’s hard for laypeople to understand, like science or technology, you’ve probably noticed something: The top expert on a subject isn’t necessarily the best person to ask about that subject. They might know enough about your...
Oct 1, 2015 | Blog, PR + Thought Leadership Tips
Today, much of our interaction is done via texting, email, Facebook, Twitter, Instagram, Snapchat, [insert your favorite social platform here], etc. Because of this, our ability to actually engage, connect and build authentic relationships with each other has...
