Dec 17, 2015 | Blog, PR + Thought Leadership Tips
When people search for a product or service online, they all look for the expert in the field and the best professional support to tackle their specific problem. Whether you are a plumber or a web designer, your potential customers are most likely going to search for...
Nov 30, 2015 | Blog, PR + Thought Leadership Tips
What is public relations? Clients, friends and relatives ask us this question all the time. Most have a vague idea that public relations fits under the marketing umbrella and that is somehow involves press releases. However, more often than not we get the following...
Sep 3, 2015 | Blog, PR + Thought Leadership Tips
You’ve gotten that big story in an important media outlet. It’s a hard-won accomplishment that took a lot of energy. So now your done, right? Time to move on to the next project. Not so fast. If all you do is get the story printed, you’re leaving...
Aug 21, 2015 | Blog, PR + Thought Leadership Tips
Because business owners wear so many hats, they often feel that they don’t have the time necessary to devote to handling press and media relationships. Yet having a positive relationship with the media is critically important for all businesses. With proper...
Jun 4, 2015 | Blog, PR + Thought Leadership Tips
An interview with the media is a great way to gain visibility for your business while promoting your message. At first glance, a media interview might seem fairly straightforward– they ask questions, you provide answers– but appearing knowledgeable,...