Since marketing is a large part of what brings business to your company, having the right marketing campaign is crucial. But, how do you know that your marketing strategy is effective? Here are a few simple ways to measure your marketing effectiveness.
One way to know if your marketing campaign is effective or not is to listen to the chatter. Listen to see what people are saying on social media. If you get any noise at all, that means people are listening, which is good. If no one is talking about it, then you need to come up with a new marketing campaign. If people are talking negatively about the campaign, that means that you probably need to tweak it a little bit to make it more likeable. If the feedback feels more like a backlash, then you need to change it completely. This doesn’t mean that you failed; it just means that you need to change your campaign. If the feedback is good, then you know that your campaign is working.
Another way to know if your marketing campaign is working is to monitor how many people are visiting the website, calling, and coming into your place of business. If your traffic increases, then you know that your campaign is working. If not, then you need to tweak or change your campaign.
The final way to know if your marketing campaign is working is through your revenue. The reason you have a marketing campaign is to bring in more business. More business means more money. If your revenues are up after a marketing campaign that means it worked.
There are many resources available to aid in the above steps and we’d be happy to help you decide which are best for you. For more detailed information and help putting these simple steps and more into play, contact us.
Rhiannon Hendrickson is the founder and CEO of Orapin Marketing + Public Relations, which helps purpose-driven businesses increase visibility, expand the reach of their message, and become sought-after industry leaders. She has worked with organizations of all sizes across myriad sectors to develop memorable and effective communications programs that generate awareness, engagement, and, ultimately, support for those that are making a meaningful impact.