As a business owner, you are busy! Running from meeting to meeting, managing employees, composing budgets and planning, ensuring your product is getting out the door or your service quality is top-notch, the list goes on…and while you are probably thinking that you need to market and promote your business, the last thing you have time for is actually sitting down to do so. That’s where an outside agency comes in. Hiring a marketing or PR agency vs. an internal employee has many benefits including that you’ll get a wide-range of expertise, you won’t need to worry about managing them day-to-day, and they can perform work at a lower cost when you figure in salary, benefits, etc. If your business is reaching a point where you need to hire some extra bandwidth to keep up, below are a few advantages to doing so.
Team vs. Individual—Instead of hiring one full-time employee to run all PR and marketing efforts, you can get a full team of experts with varying levels of expertise who can utilize their individual strengths to generate results that matter. After all, two, three, four or even more heads are certainly better than one! In addition, you won’t need to invest in employee expenses like insurance and worker’s comp.
It’s Cheaper! For less than the cost of hiring a junior to mid-level employee to manage your marketing efforts, you can hire an outside agency or firm and typically get an entire team with the expertise and ability to manage a full-scope communications program. Like us, an independent firm will ensure the strategy is solid, the message is consistent and they will take care of it all so you can focus your attention on doing what you love.
Objective Stance on Your Business—A PR or marketing agency will have an objective, third-party perspective on all things related to communication in your business. Instead of being clouded by the many happenings of your business that influence thought and execution of a communication strategy, independent agencies can take an objective stance, analyzing your end-goals and creating solutions to meet those goals, without the fog of company chaos.
Endless Possibilities—One specialized marketing professional might have a specific niche he/she is good at. However, when you have a team with varying degrees of skill sets and expertise levels, the possibilities for promoting your business are endless! Teams can collaborate and identify custom ways to market and promote your business story that one single individual might not have the bandwidth to do. Instead of focusing on marketing and PR goals in a vacuum, a team can generate multiple communication avenues that can take your business to the next level.
So if you are finding that your revenue isn’t growing fast enough, your marketing staff is overworked, or you always seem to be running behind, it might be time to consider hiring an outside marketing agency. Independent marketing and PR firms can focus on promoting your business, so you can get back to doing what you love—running your business! If you’re ready to take that next step,, give our team a call at 303.630.9527 or shoot us an email at email@example.com and discover how we can take your business to new heights.
Rhiannon Hendrickson is the founder and CEO of Orapin Marketing + Public Relations, which helps purpose-driven businesses increase visibility, expand the reach of their message, and become sought-after industry leaders. She has worked with organizations of all sizes across myriad sectors to develop memorable and effective communications programs that generate awareness, engagement, and, ultimately, support for those that are making a meaningful impact.