Successful people know that in order to be successful they need to focus on what they’re good at doing. Writers need to focus on crafting amazing prose. Teachers need to focus on educating students. An owner of a local car wash needs to make sure every car that goes through her shop is spotlessly clean. What experts do is channel success to a wider audience so people can achieve results.
Read on to find out how to be an expert who channels positive energy that fuels creativity.
1. Showing Up
A good friend once told me that the most important part of success is showing up. No one is going to hail an expert for their greatness if they have not nailed the finer details of punctuality. Build trust — then wow them with one’s expertise.
2. Find the Unique Angle
One of the hardest thing for people starting their own business to learn is how to position what they do in an overly competitive market. No longer can you say, “I am a great musician,” or “I am an awesome teacher.” You have to find that angle that leverages what you do in a way that is immediately valuable to your potential stakeholders.
3. Uncover Hidden Markets
One thing experts do well is to sell what they did not realize they were even selling! For example, someone who owns an office supply store in a small town may not actually just be selling office supplies. If everyone in the town relies on him for their pencils, paper, and printers, they may also see his business as a place to hold business meetings, or a place to learn new skills to increase their office productivity.
4. Point Out New Trends
Behind the scenes, when experts are not talking to clients on the phone, or scheduling events, or writing the next report, they are doing active research. Experts always look to see in what direction the next trend is pointing. While others are being awesome at what they do, experts also are awesome at what they do, but they sleep with one eye open. That’s because they’re fiercely looking to see how talent can open up new growth in markets that may not be immediately obvious.
5. Ignite the Spark
What is the expertise that makes experts who they are? They sparkle. The public does not know you’re awesome at what you do. We have to tell them. And tell them again. Whether it is writing an illustrative blog or inviting a local news reporter to cover what you’re doing for the community, igniting the spark means getting people excited about what you’re doing.
6. Know That Words Matter
It is not true that sticks and stones may break my bones but words will never hurt me. Words matter. Experts innately know that words are powerful. Experts are like good writers in a way. Finding the right word is crucial because when the word fits the situation, it is a perfect match.
7. Think Two Steps Ahead (Or Three)
The hardest part about being an expert is managing one’s business so you have time to be an expert. What experts long for is time to plunge into what really matters. Experts find time to do what is important by outsourcing tasks that take away from their fine-tuning skills. Need your house cleaned? Get your house cleaned. Need to eat, but you know you have to work on that report? Figure out a way to make it happen that does not cut into your opportunity costs.
8. Forge Meaningful Relationships
There are so many people to meet and greet. Attending social events, reaching out to stakeholders, and learning about your target audience is not just a matter of networking. Experts cannot stay at their desks all day. It is necessary to get the ball rolling and meet people. Every encounter is important because we never know if the next contact will lead to a meaningful relationship that will spark the next breakthrough.
Did these tips inspire you? Reach out to our marketing experts to find out how to channel your energy to fuel creativity.
Rhiannon Hendrickson is the founder and CEO of Orapin Marketing + Public Relations, which helps purpose-driven businesses increase visibility, expand the reach of their message, and become sought-after industry leaders. She has worked with organizations of all sizes across myriad sectors to develop memorable and effective communications programs that generate awareness, engagement, and, ultimately, support for those that are making a meaningful impact.